By Annette Cole Mastron, Communications Director for Southern Writers Magazine
The other day, I was talking to Southern Writers Magazine’s Editor in Chief, Susan Reichert, and Managing Editor, Doyne Phillips. We discussed new ways authors can promote themselves at no cost to the writer.
The discussion turned to blogs and how authors could promote themselves when commenting on another person's blog. Between the three of us, we get over 150 notifications a day from a variety of bloggers we follow. We brainstormed about how writers could use all their own blog notifications to spread the word indirectly about their books.
It's ridiculous how easy it will be for authors to invest just a little time that could gain them readers which equals sales. All you need to do is make a comment on every blog sent daily to your inbox. However before you leave the comment, add your name and your current book or series. By doing this, it will show as part of your comment. Seen by all followers of the blog. Think of it as your automated signature on an email. You could also apply this idea to other social media venues. By doing this one little thing, you could easily garner readers captured from otherwise untapped sources.
What have you got to lose? Nothing but a little time. You will be helping out other bloggers by leaving comments, and you could gain readers of your work.
So again, I ask what do you have to lose?