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Showing posts with label Communications Director for Southern Writers Magazine. Show all posts
Showing posts with label Communications Director for Southern Writers Magazine. Show all posts

January 30, 2020

The Value of Change



By Annette Cole Mastron  @acole828
Communications Director for Southern Writers Magazine


As Meg Ryan’s character, Kathleen Kelly, in the 1998 movie, “You’ve Got Mail” says at the closing of her bookshop, “People are always telling you that change is a good thing. But all they're really saying is that something you didn't want to happen at all... has happened.” Well, not to agree with a fictional character or anything, but change is an everyday occurrence in everyone’s life, including the characters we write about. Change is what drives the plot of any book.

Change is life. We were all once babies. Babies are born; they grow; they go to school; they go to college; they move into their own life, and the change repeats. Change drives our own lives on a daily basis whether we recognize it or not. Why wouldn’t it drive the characters we create? As Heraclitus said, “There is nothing permanent except change.”

January 16, 2020

Farewell to a Friend




By Annette Cole Mastron, Communications Director for Southern Writers Magazine


Last week, we celebrated the life of a friend of mine. She is guarded in her earthly resting place by two sentinel angels, representative of the angels she is now dancing among.  Since her death, I’ve replayed in my mind the fun times we shared over the years. We met because we shared a dear mutual friend. We were cemented in friendship while watching our children grow up. She had a million-watt smile that would light up a room. She was kind with a giving heart. 

January 2, 2020

Make this Your Decade to Shine



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


Today’s blog post was inspired by “Tour Collierville Magazine’s,” November/December 2019 editor’s letter, titled, “Let Your Soul Shine”, the Allman Brothers song titled, "Soulshine" and the arrival of a wonderful new decade. The possibilities abound. Do you have a plan for your writing?

The editor’s letter quotes her publisher dad, Keith. He said, “Everyone can give, but no one gives like a child. When they want to give you something, they truly want you to have it and it means everything to them. It’s a way they let their soul shine.” Albeit, Keith was talking about the gift giving that occurs during the holiday season. However, don’t you just love the combination of those words “soul shine?”

The editor says, “If we all let our soul shine like children, it would have the potential to change the way we give.” Can you imagine if you use those words to influence your new decade of writing? Let your soul shine in your writing, and it may inspire you to connect with your readers in a new way in a new year.

Pick up your pen or laptop and “let your soul shine.” This is your decade!


December 19, 2019

Ideals Christmas Books Means Christmas to Me



By Annette Cole Mastron, Communications Director for Southern Writers Magazine 


Most children of my generation looked forward to the annual Sears Christmas catalog and would dog ear the pages of items they hoped to find under the Christmas tree. I was one of those children. 

However, I was drawn more by my Mom’s collection of Ideals Christmas soft cover books. The glossy Christmas-themed cover never disappointed. She kept her collection in the bottom drawer of her mahogany secretary. Even in the midst of the 100 degree heat of July, I would carefully dig in the bottom drawer and pull out Mom’s Ideals Christmas books, losing myself in the pictures and stories of Christmas found within those favorite pages. Mentally escaping into those pages of pictures of snowy landscapes and holiday stories and poems of Christmas had a cooling effect on a sweltering July day. 

At Christmastime, Mom would decorate using the Ideals Christmas books. The current year would sit on her upright piano. Her collection of Ideals Christmas books would sit in a pretty basket decorated with a faux cardinal on a pine branch and a bright red bow on the floor to the left of her piano. These were well loved stories Mom would read to us during the season. It was Mom’s version of an advent calendar. During these readings, I would lay on the floor under the Christmas tree and look up through the tree colored light bulbs, ornaments and icicles, throughly enjoying the cadence of my Mom’s voice reading these stories aloud. 

My favorite of all the stories is Hans Christian Anderson’s, The Little Match Girl. The story always made me cry and still brings tears to my eyes. Mom didn’t like reading it to me because I would cry and would try to steer me to happier stories. I loved this story because it’s about reminding us all, especially in the Christmas season, to pay attention to those less fortunate and be grateful for what we already have. 

Ideals started as a newsletter and evolved into a magazine then soft and hard cover books. The Ideals magazines were published bi-monthly by the Ideals Publishing Co. of Milwaukee, WI. Ideals magazine is a holiday magazine of inspirational poetry, artwork and nostalgia. The first issue of the magazine was published during the Christmas holiday of 1944 by a public relations manager named Van B. Hooper. The magazine began as a collection of poems that were added to a company newsletter in Milwaukee, Wisconsin. Ideals is now a division of Worthy Publishing Group, based in Nashville, Tennessee.

Unfortunately, I don’t have my Mom’s Ideals Christmas books. She would bring them and read to my children when they were younger. I don’t know what became of her books, but I have luckily found a couple on eBay. The Ideals Christmas Treasury shown in the above was my best find. It contains my favorite story, The Little Match Girl.

Do you have a favorite Ideals Christmas story? 

December 5, 2019

Kindness, Mr. Rodgers and a Virtual Candy Cane



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


Are you “jingle belling,” yet? Do you feel the spirit of the holidays, yet? Have you had the taste of a delightful cup of peppermint mocha, yet? How about a candy cane, which evokes the scent and taste of the season? Come on, change that frown of the Grinch into the season of giving, kindness and smiles.

I travel with a basket of fresh (not the ones from last Christmas) candy canes in my car and pass them out to those I come in contact with throughout my day. It makes me feel good to give a candy cane to those who I work with, bring groceries to the car, drive-up Target orders, dry cleaners, etc. The candy cane recipients leave with a smile and a shout of “Happy Holidays.” A win-win for sure and it feels good in your soul.

The many lessons of kindness learned from Mr. Rodgers are numerous. What am I talking about? Humble Fred Rodgers impacted a change on the youth of America and the world through his “little” underfunded PBS children’s show, “Mister Rodgers’ Neighborhood.” Fast forward to December, 2019. The release of the new Tom Hanks movie, "A Beautiful Day in the Neighborhood” highlights the positive influence Mr. Rogers had on people, both young and small, even now. According to a CNN article Tom Hanks just learned through a DNA kit, he was actually related to the character he portrays in the movie, Mr. Rogers. “Fred Rogers and Tom Hanks are sixth cousins.” How cool is that to know as you watch the movie.

One of my favorite Mr. Rodgers quotes is, “There are three ways to ultimate success: The first way is to be kind. The second way is to be kind. The third way is to be kind.” Kindness to your fellow writers definitely will fuel your own personal writing success.

In my job with Southern Writers Magazine, I’m on the email list of a number of publishing houses. One of those is Lighthouse Publishing of the Carolinas. Anyone can sign up to receive their offers which include some free book downloads. Here is where you can sign up to get your own email from LPC. In their email yesterday it started by saying “Help our authors BE the Light! Forward this email to one friend and post your reviews on Amazon & Goodreads.” A simple request. Anyone has the power to show kindness to others. Merely, forwarding one email to one person, sharing an authors information and leaving positive reviews, will help fuel your own success especially if you sign your name and list your book title after your name. In doing so, this is your way to give a virtual candy cane to a fellow author.

Enjoy the Holidays by passing out many virtual candy canes and real ones, too. Kindness makes you feel great!


November 21, 2019

Giving a Unique Gift to Your Thanksgiving Guests



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


In a week, most families in America will gather with their friends and family to enjoy time together over  traditions both new/old and a bevy of food. My idea is to use your talents and write a story to share with your guests. Print a copy for each guest to take home. You could wrap it up as a take home goodie bag for each guest. 

Ideas for stories abound. Y’all are authors and creative. Here are a few suggestions for stories:

-Write out your Thanksgiving recipes and share the stories as to how the dishes became part of this Thanksgiving menu. 

-Write a Thanksgiving memory you share with each guest. You might want to enclose pictures. It could be a family Thanksgiving memory that perhaps younger members gathered may not know and will remember. 

-Write a prayer of Thanksgiving and list uplifting Scriptures about blessings and gratitude. You can print a copy and give it to each of your guests. 

In researching this blog, I came across a Spoon University article by Melissa Fisch at Duke University, “Our Funniest, Weirdest, Most Memorable Thanksgiving Stories.” The article may help jog your memories. 

Pick up your pen and get started. Yes, I know we are all busy preparing for the big day but you CAN do this! 

Have fun, laugh out loud and enjoy the writing process. You have a week to delight your Thanksgiving guests with YOUR stories on Thanksgiving Day. Happy ThanksGiving, Y'all!


November 7, 2019

Bluff City Law-Changes Many Worlds



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


Halloween morning arrived with a drastic shift in temperatures. Memphis had record highs at the beginning October, peaking at a hot 98 and ended the month with a wind chill of 30 and snow flurries. Talk about a drastic change.

As I was running errands with the heater on full blast in my warmest sweatshirt, I happened upon the film set of Bluff City Law and was encouraged. Fingers crossed that filming continues for this well-written and perfectly-executed show and that a Season Two happens. My fingers are crossed. As you may recall my last blog post was titled “Save NBC’s Bluff City Law LikeCharlotte Did Wilbur.” 

I hope you will watch to see how to craft screenwriting with multiple plot lines. The show, "Bluff City Law", can be seen Monday nights at 9:00 p.m., CST, on NBC. It has been shooting in Memphis, and we would love for it to have a second season. It’s been economically and spiritually giving to Memphis and its citizens. Memphis salaries, hotels, restaurants, and local businesses have received a boost of more than $10 million, a huge boost for our economy. However, more important than economics, the cast and crew are genuinely kind folks who have embraced our city and found a place in our hearts.

Case in point, last week on The Memphis and Shelby County Film and Movie Commission Facebook page, I saw this heart warming story. “Alexis Bezilla, a patient at St. Jude Children's Research Hospital, brought a very special few hours to the set of NBC’s “Bluff City Law” in Memphis when she made an unannounced visit to the set last month! Although not expecting her, the cast and crew spontaneously made time for her- taking time from their 14 hour day. Series star Jimmy Smits spent ALL his breaks with her. Director of Photography Mike Spragg asked for the spelling of her name- then surprised her with a slate personalized with her name. He even went to his colleagues and collected autographs for her. Director of Lighting Greg Argarin even brought a young woman to meet her who had survived serious cancer- in order to give Alexis and her Mother, April Bezilla, hope. Justin Sulham, a grip from Nashville who had competed as the world’s strongest man, carried Alexis-wheelchair and all- from place to place on the set. Alexis went to Heaven Monday night. The visit to the set of “ Bluff City Law” was to be her last outing. Thank you, cast and crew of “ Bluff City Law” for making Alexis’ last day away from the hospital one so special, so memorable- so fun! . Memphis and Tennessee have been so incredibly fortunate to have you here. May each and every one of you be a part of Season Two! ❤️🙏 #bluffcitylaw” Fingers crossed! 

A detailed article in the Memphis newspaper, The Commercial Appeal, recounts additional information and pictures of this touching example set by the cast and crew of Bluff City Law. Thank you BCL for the example of kindness and giving.

We all possess the ability to give and show kindness in our world. It is, after all, the month of giving. Show a little kindness to authors you have read over the year. Take the time to give a positive review and show kindness and give encouragement to a fellow author. We all mean to give a positive review. Now is the time to give back to fellow authors.


October 10, 2019

Hygge Writing Could Be For You



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


Happy Fall, y’all! Yes, it’s hard to think cozy and all things fall when it’s 100 degrees in my neck of the woods. Cooler temperatures are promised for this week, fingers crossed. Pumpkin spice everything has arrived, so you know it’s fall. 

The word, “hygge” keeps popping up in various articles I’ve recently seen. I dove into finding out more about it. Hygge (pronounced hue-guh) is a Danish word art of creating intimacy. Dictionary.com defines “Hygge is a Danish cultural concept and value of warm, happy coziness and togetherness, which people make time for in everyday life. Outside of Denmark, hygge is commonly referred to as "the good feeling you get from a well-curated, cozy, and aesthetically pleasing environment." 

It’s a live in the moment vibe you can create for yourself. Unlike other catch words, hygge doesn’t require any cash investment. It’s about using what you have and creating a cozy space for yourself, friends and family. You don’t need to buy a “hygge writing desk” and there are no “hygge foods” to consume. Are you in, now?

Even HGTV is focusing on hygge.  “HGTV Urban Oasis 2019 embraces the elements of a hygge lifestyle with simple, modern design that emphasizes the joy of the everyday.” 
For me, I always rearrange my reading/writing area by adding a comfy cozy throw and pillow. #hyggeMySpace

My deep dive into hygge found some interesting articles. There is a Pinterest board on “journal writing and hygge.” There are numerous articles to peruse on This board. One article from montanahappy.com provided 100 journal hygge writing prompts to get your creative juices flowing; Here are 10 of their “Hygge Journal Writing Prompts: 
1) What advice would you give your younger self, knowing what you know now?
2) If your employer gave you a month-long paid sabbatical, what would you do and where would you go? 
What elements are the most important in designing your dream house?  
4) When was the last time you felt in awe of something? 
5) What’s your favorite restaurant or coffee house, and what about it makes it so unique?  
6) If you could start your dream career, knowing you wouldn’t fail – what would that career look like?  
7) What’s your top destination on your bucket list and describe what it is you would like to see and experience there?  
8) What simple things make you happy?  How are you going to make room in your life for experiencing more of them?  
9) How do you express your creativity?  
10) When have you felt “in the flow” of life, where whatever you were working on was effortless?  What do you think prompted it? “

Are you ready to try to give your writing/reading space the hygge vibe and try some hygge writing exercises?  #hyggeMySpace


September 26, 2019

Hallmark’s Mystery 101: Words Can Kill has Tips for Writers



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


Mystery 101 is a Hallmark series, and “Words Can Kill” is the third in the movie series. The series protagonist is Amy Winslow, a professor of English literature who specializes in mystery fiction. Amy's father, Graham, is an author of a bestselling series of crime novels. Another character, Travis Burke is a new-to-town police detective. The series takes place in the fictional town of Garrison in the Pacific Northwest.

In one scene of Mystery 101: Words Can Kill, at fictional Elmstead College, Professor Amy Winslow has Detective Travis in a POV class discussion. The dialogue is:

Amy: “So you’re saying I’m wrong?”

Travis: “No, I’m just saying we view things differently.”

Amy: “Isn’t that the same thing as saying I’m wrong?”

Travis: “I mean that’s one way of looking at it. The other way is saying that I’m right.”

Amy: “Alright, well the point of inviting Detective Burke here today was to better understand Point of View in fiction,more importantly in crime fiction where the perspective of the detective is everything. And what drives every whodunnit is the question of who is solving the mystery.”

Travis: “But in the real world as a cop, I don’t have that luxury. If I’m going on “who,” that could be based on prejudice. Maybe I like the person, so I’m going to rule them out. Maybe the opposite’s true. Either way, I’m wasting time to get to the right arrest. I have to follow the hard evidence. The first question we ask is “what.” If I do that, the “what,” will lead me to the “who.” I think that’s the main difference in how I’m thinking as a detective, and how you guys might be thinking as crime fiction readers.”

Amy: “Detective Burke underscores a key point that we’ve discussed before: The best mystery writing really is just a search for identity. Not just of the killer but also of the investigator.”

Travis: “But who I am doesn’t matter as much as how we find the evidence.”

Amy: “You sure about that?”

Travis: “Pretty sure.”

As this exchange of dialogue shows, the perspective of the detective in writing a mystery story is paramount, and often contradictory, to real life investigations. There are different ways a real life detective investigates so it might help for authors to talk to investigators to understand the procedure in investigating a crime. Often, police departments and various agencies have citizen based training that could help you in writing your mystery or true-crime stories.

Author DiAnn Mills writes an FBI book series and has attended several “citizen academies” held by the FBI and ATF in her area. She also wrote a blog post for SWM’s Suite T about the experience. You can read her SWM Suite T, guest author blog post, titled Writing Authentic and Accurate Law Enforcement. By attending these “academies,” she received authentic research for her book series. Something for all mystery crime writers to consider for actual field research. 

You might want to check out various departments and agencies to see if one in your area can help you expand your knowledge to help you in developing authentic stories. 

Who knows, like Hallmark’s Mystery 101: Words Can Kill, you and your book might appear at the next book festival in your area. The fictional festival in the movie was titled, “Murder We Wrote Book Festival.” Don’t you just love that title for a festival?


September 12, 2019

Alphabet Writing Exercise Gets The Juices Flowing



By Annette Cole Mastron, Communications Director for Southern Writers Magazine

At writer’s group our moderator suggested we do a new writing exercise to get our creative juices flowing called simple, alphabet writing. It will make for a very challenging writing exercise, and I recommend having a dictionary and thesaurus near at hand.

Here’s how it goes. Begin writing by starting each sentence with a different letter of the alphabet. You must go in order, and remember it has to link from sentence to sentence to create a story. All 26 letters, from A to Z, must begin the first word in each of the first 26 sentences.

Talk about a challenge!

My friend and author, Michael Hicks Thompson, emailed me while I was writing this blog post and this was his story using the ABC Writing Exercise. You too can be creative, just like Michael.

“The Alphabet from A to Z in Cajun Country"

By Michael Hicks Thompson, author of The Rector and The Actress

“Abacus was his name. Because his parents, Pappy and Zita, were likely insane,” said Jewel, Zita’s sister. “Cajuns can’t hit a lick at naming a baby if theys life depended on it.

“Don’t look down on Pappy and Zita, though,” she continued, “’cause they had twelve babies, and Abacus was the last, so they tried they best, but they just run outta names and chose his from an ancient counting game, strange as that seems.

“Even they neighbors said they was nice folks. Friendly. Grateful. Hard workin’ folks always holding down two jobs each. It was me who taught Abacus about the world he would eventually inherit.”

“Jewel,” he used to ax me, “tell me, what’s the meaning of life?”

“Kinda like a journey,” I’d say, “a short one where you have to make the right choices to have a second life.”

“Like when I was a little boy, got into trouble at school, and told the principal it was my fault?”

“Most definitely just like that, Abacus.”

“Nobody was more scared than me, Aunt Jewel, but I learnt it pays to be honest.”

Opening the door to Pappy’s crab shack was Butra McAlfie, ‘plastic man’ we called him, ‘cause of all the wet weather gear he wore everywhere, even in the hot summa.

“Pappy,” he announced, “Yous in for a big treat. “Queen conch, got plenty of ’em today.”

“Regular price?”

“Sure, ’course.”

“Then put ’em in the freezer out back.”

“Unless you want ’dem conchs to fill up yo whole freezer, you best tell me how many you want.”

“Very well, you musta’ hit the honey pot.”

“World record for me. Xena helped, too, I must admit. You know what a tough woman she is.”

“Zita,” Pappy yelled, “get in here and let’s crack some ’o these queens open and cook us up some conch.””

Y’all can meet Michael and thirteen other talented authors on 9-14-19. You are invited to a Southern Writers Magazine event: 12 SOUTHERN AUTHORS AT COLLIERVILLE BURCH LIBRARY SEPTEMBER 14, 2:00-4:00 pm in Collierville, TN.

Have you tried your hand at Alphabet Writing? Ready, set, go!


August 29, 2019

“The Chain” and Creating Your Author Brand


By Annette Cole Mastron, Communications Director for Southern Writers Magazine


I finished reading the book, The Chain by Irish author, Adrian McKinty. This book makes you think about your personal vulnerabilities exposed by your presence on various social media platforms. We live in an age where it is thought unusual if you don’t have a social media presence. Your privacy and security are something to definitely consider when creating your author brand on social media.

After finishing the book, The Chain, I googled the author and found out he was a former Uber driver, which his protagonist was in the book. There is an interesting article in The Irish Times on the author. 
In that article, McKinty says his idea for The Chain, came while he was, “In Mexico City five years earlier, while trying to write a novel about Trotsky (“it was a big fiasco, it was going nowhere”), McKinty learned about exchange killings: where a person offers to swap themselves for a kidnapped family member while a ransom is raised. He’d combined this with the idea of chain letters – he’d grown up in the ’70s and ’80s in Carrickfergus, Northern Ireland, “where we used to get these bloody horrible chain letters; we all believed it”. These were the seeds for The Chain, in which a mother is told her daughter has been kidnapped, and that the only way to get her back is to kidnap another child. And so on, down the chain.” The article at this link is a statement of encouragement to all writers to not give up on writing.

This past week I read in AAA Living, bi-monthly magazine, September-October 2019 issue, the cover story was on security issues with your social media accounts. In the article titled, “Social Media Self-Defense,” it states, “You’ve likely heard of financial identity theft, but your social media identity can be stolen too. What can thieves do with it? They can use personal information from social media (birthdays, pet names, important dates) to access other online accounts. They can create a fake identity to scam others. Your best defense? Keep personal data private. Avoid photos that reveal where you live or work, and be mindful of metadata, which can divulge where and when a picture was taken. Maintain strict privacy settings so you control who see your profile. Finally, consider identity theft protection that monitors social media.”

As authors we have to have a social media presence to garner reader attention. When does sharing too much information make you vulnerable and put your security at risk?






August 15, 2019

Kintsugi and Transforming Your Writing



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


I recently purchased a serving piece of my Haviland china pattern. When the package arrived, I could hear it was broken before opening the package. It is a unique limited piece, a lidded serving bowl. Instead of crying into the broken bowl, I turned to the internet. I discovered Kintsugi (golden rejoining), a 15th-century Japanese ancient art form of restoration of broken ceramic pieces. I’ve been toying with the idea of trying my hand at this technique, but do I have the ability? Kintsugi, the artistry of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum, a method similar to the maki-e technique. It treats repaired breakage as part of the history of an object, rather than something to hide. My philosophy is everybody starts with their first piece they repair using the Kintsugi method before they master the technique. What do I have to lose? The Haviland piece is already broken.

Last week, I received the latest seasonal Magnolia Journal issue magazine. It's the magazine started by JoAnna and Chip Gaines of HGTV fame. They theme each of their magazine's issues. The fall 2019 issue 12 is about “In Pursuit of Wholeness.” Don't you just love how the cover shows "JoJo" sitting in a cozy library? They highlight throughout the magazine the power of transformation. Finding beauty in brokenness of ceramic pottery or life and resurrecting them into truly beautiful masterpieces. Kintsugi’s essence is discovering hidden beauty in the repaired cracks.

I suggest digging through your rejected work file. Pull out that rejected “broken” piece you wrote years ago or yesterday. Focus on the potential of discovering your “cracked” rejected piece. Read what you’ve written and find its hidden beauty. Fill in the cracks with what you’ve learned since you first wrote this piece. Polish it and then submit it and try again. If it’s again rejected, fill in more cracks, polish again and send again.

Like Kintsugi enjoy the imperfections or as we writers call them, the rejection process. Learn how to create a new and beautiful shiny piece that will become accepted and published. As Winston Churchill stated, “Success is not final, failure is not fatal. It is courage to continue that counts.”





August 1, 2019

What Authors Can Learn from Beyoncé


By Annette Cole Mastron, Communications Director for Southern Writers Magazine


Beyoncé knows a thing or two about marketing. It is clear with her latest two projects, providing the voice for the blockbuster of the summer, Disney’s The Lion King and releasing her latest original song, Spirit, on the night before the movie released. She also was the executive producer of the 27-track Gift album to coincide with her role as Nala. Gift contains 14 original songs with 13 interlude tracks of  The Lion King movie dialogue. It took careful planning to maximize her exposure for both projects. Spirit’s cover art even tied both projects together. It is a truly brilliant strategy.

Authors know they need to plan for their book release. Yes, I know what you’re thinking, “hey Annette, I’m not Beyoncé, who has people working for her as well as the powerhouse, Disney producing the album.” Hang with me, now. You can mimic Beyoncé’s success by breaking down a marketing plan for your book, complete with a timeline. You can create cover art that highlights your book with past or future projects.

Plan for your success long before you type “The End” to your book. Your plan for marketing should start as you write your first sentence. Plan the timing of your release. Appear as a guest author on Southern Writers Magazine’s, Suite T, timed for your book release. Plan your social media blitz. While writing your book, give a sample of your book to pique readers’ interest. Think outside the box. Think like Beyoncé and catch her “Spirit.”

What do you think?