By Annette Cole
Mastron, Communications Director for Southern Writers Magazine
We all know just how
important a book cover is, right? Time and details go into planning a cover
that showcases your book and tempts readers to open and read your book. With a
traditional publisher, sometimes the author has little control over their book
covers, and the publisher chooses.
However,
self-published authors do have control over their book cover. Your book cover
is an introduction of your book to potential readers. It’s important to get it
right. I’ve observed shoppers in brick and mortar businesses pick up books only
to put them back after looking at the book cover without even reading the book
blurb on the back cover. Your covers will forever be linked to your brand. No
pressure, right? You created your “book baby” over a period of time, and your
book’s cover deserves the same attention.
On “Late Night with Seth
Meyers,” a repeating segment is with band member, Fred Annisen.
Fred guesses the plot of a book by using only the book's cover in a segment
titled, “Fred Judges a Book by Its Cover.” These are truly laugh out loud
material. Check out Fred’s summary of “One Day in December,” by Josie Silver,
in this clip. I’ve read this book and let me say, Fred gets it wrong but that
is the point. You have to read not just judge a book by only it’s cover.
My question is does
your cover create an interesting view of an intriguing story? Would Fred be
able to judge your book accurately by its cover?
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