By Annette Cole
Mastron, Communications Director for Southern Writers Magazine
Are you currently
writing a book? Do you have a marketing plan/strategy for your book release?
I know what you're
thinking and want to say through the internet waves; “Annette, who has time to
plan, when I’m writing?”
Well, you don’t write
all the time, so you need to plan. Southern Writers Magazine publishes 6 times
a year with a lead time, as do most publications. As soon as you have your
cover art finalized, do a book blurb and contact publications in which you want
to advertise your book release. Publications have limited advertising space
within each issue, so you need to make sure you don’t get left out. Here is the link to advertise in Southern Writers Magazine.
Then, look around for
opportunities to do guest blog posts for various writing blogs to coincide with
your book release. Obviously, you would link your appearances to your various
social media sites and your website. Southern Writers Magazine’s blog, Suite T
offers an opportunity to promote you for free as a guest author on Suite T on
Monday, Wednesday or Friday. Here is the link to the blog guidelines.
You can appear on
SWM’s Suite T twice a year. If you
have a book releasing you may want to appear on the blog before your book
releases to introduce yourself to blog readers. Then, prepare another blog post
to appear again closer to your book release. If you let me know when your book
is releasing, I’ll try and schedule close to your book release date to help
create buzz about your book release. Keep in mind most blog sites have lead
time. SWM’s Suite T has a 45-65 day timeline from receipt of a guest author
blog post and its appearance on Suite T.
Of course, there are the
traditional appearances in newspapers, at libraries, churches, assisted living
homes, book clubs and any number of organizations that are always looking for
speakers which gives you an opportunity to tell about your book and even sell
some signed books.
I recently received an
advanced reader’s copy (ARC) of the book, The Girl He Used To Know, by Tracey
Garcia Graves, a unique love story. The marketing plan from Macmillan
Publishers is really brilliant. Those who received ARCs also received a
two-sided sheet with instructions for helping further promote the book by using
a #TGHUTKheartbreakers. I received the book in late January. The publishers
requested to use the hashtag each month leading up to the book release in April
on all social media links. See the pictures of the instruction sheet. Others,
like me are creating book buzz using the special hashtags on social media.
Invaluable promotion. The publisher can tell who is using the hashtags quite
easily. It’s just like hashtags you use to help brides and grooms get copies of
all photos taken in their big day. This idea is such a smart marketing plan.
You can also keep a
book marketing binder of promotional ideas, contacts, scheduled appearances,
etc. You can print a free calendar and write in all the
dates of your appearances. It’s a virtual log of dates to submit blog posts,
follow up on blog posts, and keeping track of who and when you will appear to
market your book.
If you get stuck when
writing your book, work on your book marketing binder. You’re using a different
part of your brain to plan a strategy for your book release than you do to
create and write. It’s the perfect “writers block buster.” Just give it a
whirl.
To quote
Frankenstein’s author, Mary Shelley, “The beginning is always today.” Do
something, either write or plan your book’s marketing plan every day.
So I ask, “What’s your
book release marketing plan/strategy?