By Susan Reichert, Editor-in-Chief, Southern Writers Magazine
Google Alerts is helpful if you avail yourself of the service.
Google the phrase Google Alert and up pops information that I believe can help authors. For those of you who are not familiar with it, it is a service Google has that we can use to setup keyword alerts and they mail it to you at various times during the day. Not only do businesses rely on these alerts to update them on products, competitors, news and other things but individuals rely on information about themselves as well as products, etc. Yes, Google searches the web for news, updates, products, all sorts of things. This can be very helpful.
For authors it could be beneficial to be alerted every time your name is mentioned, or your books. Here is the website: https://www.google.com/alerts then you would have an idea how much more buzz you need to create.
If you get a chance it would be great to thank the person for mentioning your book, or name. People like to know that we appreciate what they do. Perhaps you will make a new fan!
Another service is IFTTT. This is a service that lets you create powerful connections with one simple statement: if this then that. Gene Marks, a contributor with Forbes said, “relatively new service absolutely crushes Google Alerts. It’s called IFTTT. That may sound like a strange name, but for anyone like me who’s in the customer relationship management (CRM), accounting or database world IFTTT stands for If This Then That. It’s a workflow tool. For you… It is a workflow system for the cloud. And it, and other services like it, will become the backbone of the next wave of Internet of Things technologies…” To read the article the link is http://www.forbes.com/sites/quickerbettertech/2014/11/03/this-little-service-absolutely-crushes-google-alerts/.
I think for now, I will stick with Google Alerts.