By Susan Reichert, Editor-in-Chief for Southern
Writers Magazine
Authors know they need to promote their books and
market themselves.
But, before the promoting and marketing begins here
are two questions authors should ask themselves and determine the answers so
they can develop a profitable and successful promotion and marketing program.
“What is the value the reader will receive from
reading the author’s book?”
“What is
unique about the author’s book?”
By the time an author reaches this stage of
promoting and marketing their understanding should be clear and concise on how
their book stands apart from other books.
What does the author’s book offer that would entice
the reader to choose their book over another author’s book?
Without realizing it most readers are expecting
benefits from the books they read.
Readers have desires and needs and they look for
books to fill these.
When an author can answer these questions, this
gives them promotional and marketing material to use in their campaign, which
will standout above the other authors.
When an author delves into studying what makes
people buy a particular book to read they find the best place to start is with themselves.
Interview questions
for the author. (Be specific)
·
When you visit a bookstore,
what books draw your attention?
·
Why do you go there
first?
·
As you walk and gaze
at the books on a shelf, what stands out first?
·
Why did it stand out?
·
Is that why you
picked up the book to look closer?
·
Did you turn it over
and read the back cover?
·
Did that interest
you?
·
Did you open the book
and read a paragraph or two?
·
What caused you to
either buy the book or put it back on the shelf?
These questions, when honestly answered will tell
you not only what you do, but it will give you a great understanding of what
other readers do. It also gives you information you need for developing your
promotion and marketing campaign.
So, grab a pen, pad and go to your bookstore.
Answer the questions above. Have fun.
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