August 18, 2011

Corn Flakes or Lucky Charms: What's Your Brand?

by Rachel A. Snyder

The best advice I got when I planned my wedding was, “Pick a theme.”

And, yes, this does have something to do with being an author.

A friend of mine had her wedding in December, and everything was snowflakes. The decorations, the invitations, the confetti on the table. She told me that picking a theme made everything easier. She knew that whatever she chose had to have snowflakes. After that one big decision, all the little decisions were easier. When I planned my wedding, she told me to pick a theme first. 

So my husband and I picked a theme: music. We’re both musical, so it was a natural choice for us. Then I just had to stick with my theme. The confetti? Musical notes. The invitations? Concert tickets. Table numbers? We used band names instead. It was so much easier on my brain to know the answer to every d├ęcor question was simply “music.”

Now I’m going to do you a favor and give you some advice when it comes to your online persona:

Pick a theme.
Once you choose what you’re going to write, pick a theme that you can live with. And I mean long-term. When you create your blog or website, you’re building a brand; the title, the design, and even the smallest details should all tie into it.

Here are some things to think about: 

·       Choose something classic. Your title should be clever and catchy, but try not to make it too cutesy (which may turn people off) or too of-the-moment (or it will be out of date in no time). You want your ideas to last in this world of ever-changing media, so choose wisely. 

·       Design for your audience. If you want men and women reading your blog, you probably shouldn’t do pink with flowers. Just sayin’. Think about who you want reading your blog, and make sure the title and design with connect with those people. Consider graphics, colors, and even fonts. And please don’t use Comic Sans. Just as a personal favor to me.

·       Love it. And I mean LOVE it.  This may be the most important. While you want to attract the right audience, be sure you are in love with your title and design; you’ll need to stick with it for a while. You want your page to be recognizable to your audience, and it won’t be if you change your look every week.

·       Read other blogs. This is good advice for social media in general. Make sure you’re looking at other sites regularly to see what new design things people are doing or what buttons other people have. You need some way for readers to get to your social networking locations, as well as additional pages for information about you. Your choices may be limited with certain blogging programs, but do your best to keep up.

·       Carry your theme everywhere. This is another reason you need to love your theme: Every corner of your site should have something to do with your theme. Every heading in the sidebar, text on your additional pages, and even the sentence enticing people to comment should all tie in to your theme. Make it your e-mail address. Use the same fonts and graphics on your business cards. Use the same background on Twitter.  It’s all part of building your brand.

·       Hire help if you need it. If you’re going to be a full-time writer and you don’t have a background in design, there’s no shame in hiring a designer to spruce up your blog or website. While you’re blog-hopping, see who designs some of your favorite blogs (ask the blogger if it’s not listed). Designers are available in a wide variety of price points, and the very least you’ll pay is $50 for something very simple. Make sure you know the designer’s work, and understand that you get what you pay for.

Blogging can be a great avenue for getting published, promoting your book(s) or it can be quite fulfilling as its own endeavor. Whatever your plans, be intentional about creating your online brand. 

If you’d like some personal feedback on your blog theme, e-mail me at

Rachel A. Snyder blogs at She currently lives in Indianapolis with her husband and son, but is an honorary Virginian.


  1. Hi, I wish for to subscribe for this web site to obtain most up-to-date updates, thus where can i do it please help out.

    my homepage; Converse All Star

  2. Fabulous, what a weblog it is! This weblog provides useful data to us, keep it up.

    my homepage ... Abercrombie & Fitch

  3. Thanks to my father who shared with me concerning this weblog, this webpage is really amazing.

    Here is my homepage :: Michael Kors Bags

  4. I was suggested this website by my cousin. I am not sure whether
    this post is written by him as no one else know such detailed about my difficulty.
    You're incredible! Thanks!

    my web-site: Cheap NFL Jerseys

  5. With havin so much content do you ever run into any problems of plagorism or copyright violation?
    My blog has a lot of exclusive content I've either created myself or outsourced but it looks like a lot of it is popping it up all over the internet without my authorization. Do you know any techniques to help protect against content from being stolen? I'd definitely appreciate it.

    My web-site - Kris Letang Black Jersey

  6. magnificent issues altogether, you just gained a new reader.
    What could you recommend in regards to your submit that you
    made a few days ago? Any positive?

    Review my web page: Louis Vuitton Handbags Outlet

  7. Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to far added agreeable from you! By the way, how could we communicate?

    Here is my site ...

  8. It is really a nice and helpful piece of information. I am happy that you shared this helpful info with us.
    Please stay us up to date like this. Thank you for

    my weblog ... Wholesale NFL Jerseys

  9. Thanks for the marvelous posting! I actually enjoyed reading
    it, you will be a great author. I will always
    bookmark your blog and will come back later on. I
    want to encourage yourself to continue your great job, have a nice morning!

    Look at my weblog: Cheap NFL Jerseys

  10. Greetings! I know this is kinda off topic but I was wondering which blog
    platform are you using for this site? I'm getting tired of Wordpress because I've had issues
    with hackers and I'm looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

    Also visit my web blog Air Max

  11. Hi, I think your website might be having browser compatibility issues.
    When I look at your website in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up!

    Other then that, fantastic blog!

    Here is my page :: Mario Lemieux Authentic Jersey

  12. I have read so many articles or reviews concerning the blogger lovers but this article is really a nice post, keep it up.

    Here is my web site ... Sidney Crosby Black Jersey

  13. Hi, I do believe this is an excellent web site. I stumbledupon it ;) I will revisit once
    again since i have bookmarked it. Money and freedom is the
    best way to change, may you be rich and continue
    to guide others.

    my blog post :: NFL Jerseys Cheap

  14. Good information. Lucky me I came across your blog by
    accident (stumbleupon). I have bookmarked it for later!

    My web-site ... cheap nfl jerseys

  15. WOW just what I was searching for. Came here by searching for nook

    Review my webpage ... Wholesale NFL Jerseys

  16. Wow! In the end I got a web site from where I be able
    to truly obtain valuable facts regarding my study and knowledge.

    Also visit my weblog :: Evgeni Malkin Jersey Authentic Evgeni Malkin Jersey Evgeni Malkin Authentic Jersey Evgeni Malkin Black Jersey Evgeni Malkin Authentic Jersey

  17. Do you mind if I quote a few of your articles as long as I provide credit and sources back to your blog?
    My blog site is in the very same niche as yours and my users would certainly benefit from some of the information you provide here.
    Please let me know if this okay with you. Cheers!

    my web-site:

  18. I am really impressed with your writing skills and also with the layout on your blog.
    Is this a paid theme or did you customize it
    yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog
    like this one today.

    My web blog ::

  19. whoah this blog is magnificent i like reading your articles.

    Keep up the good work! You know, lots of individuals are looking around for this
    information, you could help them greatly.

    Here is my page Louis Vuitton Bags

  20. It's difficult to find knowledgeable people on this subject, but you sound like you know what you're talking about!

    My webpage: Louis Vuitton Handbags

  21. Hi mates, its fantastic post regarding teachingand completely explained, keep it up all the

    my homepage :: Louis Vuitton Outlet

  22. I've been exploring for a bit for any high quality articles or blog posts in this kind of space . Exploring in Yahoo I eventually stumbled upon this site. Studying this info So i'm satisfied to express that I have an incredibly good uncanny feeling
    I found out just what I needed. I such a lot without a doubt will make certain to don?

    t omit this website and provides it a look regularly.

    Here is my page: Wholesale Jerseys

  23. Amazing! This blog looks exactly like my old one! It's on a totally different topic but it has pretty much the same layout and design. Outstanding choice of colors!

    Stop by my web-site; Michael Kors Bags

  24. I'm not sure where you're getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for fantastic info I was looking for this info for my

    My web site; Louis Vuitton Outlet

  25. Way cool! Some very valid points! I appreciate you writing this
    write-up and also the rest of the site is also very good.

    Here is my webpage Michael Kors

  26. Hello, i think that i saw you visited my web site thus
    i came to “return the favor”.I'm trying to find things to improve my website!I suppose its ok to use a few of your ideas!!

    My web page Mulberry Outlet UK

  27. continuously i used to read smaller articles that also clear their motive, and that is also happening with this paragraph which I am reading now.

    Here is my blog post Abercrombie

  28. Highly energetic blog, I enjoyed that bit. Will
    there be a part 2?

    Here is my page :: Air Jordan

  29. Hi there Dear, are you actually visiting
    this website daily, if so after that you will absolutely get good knowledge.

    Also visit my blog post; Nike Air Max

  30. I think the admin of this web page is really working hard in favor of his site, because here every material is quality based stuff.

    Here is my web site - check this out

  31. Hi, i think that i saw you visited my web site so i came to “return the favor”.
    I'm trying to find things to enhance my site!I suppose its ok to use a few of your ideas!!

    Take a look at my homepage - Air Jordan Femme

  32. It is the best time to make a few plans for the future and it's time to be happy. I have read this post and if I may just I desire to suggest you some attention-grabbing issues or suggestions. Maybe you can write subsequent articles relating to this article. I want to read even more things approximately it!

    Take a look at my weblog :: Chaussures De Football

  33. When some one searches for his necessary thing, therefore he/she wants to be available that in detail, therefore that thing is maintained
    over here.

    Feel free to surf to my website ... additional info

  34. Keep this going please, great job!

    My blog post: Louis Vuitton Handbags

  35. Hello, I enjoy reading through your article post. I like to write a little comment to support you.

    my blog; Nike Free 3.0

  36. Hi my family member! I want to say that this post is amazing,
    nice written and include almost all significant infos.
    I would like to look more posts like this .

    Look into my site :: resources

  37. I drop a leave a response when I especially enjoy a post on a website or
    if I have something to valuable to contribute to the conversation.
    It's caused by the passion displayed in the post I looked at. And on this article "Corn Flakes or Lucky Charms: What's Your Brand?
    ". I was moved enough to post a commenta response :-P I actually do have a couple of questions for you if you don't mind. Is it only me or does it look like a few of these remarks appear like they are written by brain dead visitors? :-P And, if you are writing at additional online sites, I would like to keep up with you. Could you list every one of all your community sites like your twitter feed, Facebook page or linkedin profile?

    Feel free to surf to my web site Tory Burch Flats

  38. Hi, I do believe this is a great blog. I stumbledupon it ;
    ) I'm going to revisit once again since i have book marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.

    my blog post ::

  39. Greetings I am so glad I found your weblog, I really found you by mistake, while I
    was browsing on Aol for something else, Nonetheless I am here now and would just like to say thank you for a
    incredible post and a all round enjoyable blog (I also
    love the theme/design), I don't have time to browse it all at the moment but I have saved it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the great job.

    my page - Get More Information

  40. Howdy! I realize this is kind of off-topic but I needed to ask.
    Does operating a well-established blog like yours require a massive amount work?
    I am completely new to blogging however I do write in my diary
    on a daily basis. I'd like to start a blog so I will be able to share my own experience and feelings online. Please let me know if you have any kind of recommendations or tips for new aspiring blog owners. Thankyou!

    Also visit my page ... Look At This

  41. Hello, Neat post. There's a problem along with your web site in web explorer, might check this? IE still is the market chief and a good portion of folks will omit your wonderful writing due to this problem.

    Also visit my website: get more info

  42. I every time spent my half an hour to read this website's posts every day along with a mug of coffee.

    My page :: Bonuses

  43. Ahaa, its nice discussion regarding this paragraph at this
    place at this webpage, I have read all that, so now me also
    commenting at this place.

    My webpage; Soldes Air Jordan ()

  44. Hello, this weekend is nice designed for me, for the reason
    that this time i am reading this fantastic educational article here at my home.

    Here is my web blog ... Sac Louis Vuitton

  45. Hi there! Someone in my Facebook group shared this site with
    us so I came to take a look. I'm definitely loving the information. I'm bookmarking and will
    be tweeting this to my followers! Wonderful blog and excellent design and style.

    My blog: Learn More

  46. Be genuine. When informing concerning your internet business, you should be genuine.

    It ought to communicate wise details to ensure it has an excellent
    influence to your viewers. The additional enthusiastic
    you are the additional marketing experts and audience
    will likely to believe you.

    Some of the best knowledge about Free Article Spinning can be
    found by visiting this webpage:- Free Article Spinning.

  47. whoah this blog is magnificent i like studying your articles.
    Keep up the good work! You already know, many individuals are searching round
    for this information, you could aid them greatly.

    Feel free to visit my web page ... Cheap NFL Jerseys

  48. My brother recommended I would possibly like this blog.
    He used to be entirely right. This put up truly made my day.
    You can not believe simply how so much time I had spent for this information!
    Thank you!

    Look at my blog ... Borse Di Gucci

  49. you're in point of fact a good webmaster. The website loading speed is incredible. It kind of feels that you are doing any distinctive trick. Also, The contents are masterwork. you've done
    a fantastic task in this matter!

    Also visit my website - Full Article