March 15, 2019

The Personal brand is your essence. How should we use it?

By Maritza M. Mejia

Experts tell us that personal branding is the amplified perception of who we are with the intention of selling a product, providing a service or promoting a book.

The personal brand has a commercial purpose but remember the brain of the human being is not programmed to buy, but to relate to people. Therefore, we must use personal branding as the essence of our business relationships.

We could say the essence of our personal brand must be the combination of different elements, so that together, they provoke a series of associations with their own personality.

For instance, when creating a perfume, we ask that the product have vigor, volume, style, and aroma to attract the buyer. Likewise, the personal brand must have style, strength, empathy and character to connect with the potential buyer. In other words, the presentation must leave the essence of what we are going to offer. One effective means, I recommend, is to use the senses to bring the wake of your product, service or book to whoever sees or reads it. Are you ready for this challenge?

Next time, you are going to use social networks, such as Facebook, Twitter, Instagram, or even when using a Blog, remember to connect with your audience using the senses. Each message, comment, promotion, or image must focus on the personal brand to attract the user and potential buyer. It’s necessary to use personal branding as the essence of your business relations.

Take some time before pressing the "Send" button to be sure the message reflects what you are trying to project. For this, it is important to use a professional profile, or author page, check the spelling and be coherent with your essence.

On the other hand, in the real world, not the virtual world, we must take care of other aspects such as: image, verbal and non-verbal communication and commercial relations. These elements must be related to our personal brand to generate trust, honesty and coherence with what is sold, proclaimed or promoted. Let’s bring the same concept to social media messages. Act as you claim to be and leave your essence ahead!

This is my essence and personal brand:
Maritza Martínez Mejía
Mother, Educator, Bilingual Author, Cultural Promoter and Winner of Latino Book Awards 2016.
Delegate of ANLMI, Advisor of Multicultural Children’s Book Day and Florida Writers Association, and South Florida Writers Association member. FREE activities on Website:
Maritza M. Mejia is the recipient of the Crystal Apple Award 2006, VCB Poetry Winner 2015, The Latino Book Awards 2016 and Author’s Talk Book Show 2017. Five Books published and articles posted on Southern Writers Magazine and La Nota Latina.Graduated from Colegio Mayor de Cundinamarca in Commerce and Foreign Language and obtained a Bachelor’s Degree in Humanities and Women’s Studies from Florida Atlantic University. Maritza writes to inspire others to be better persons. Book Published: Hazel Eyes (2010) An inspirational memoir for teenagers and adults translated into Spanish as Ojos Avellana. Bilingual Children Books: Vanilla and Chocolate/Vainilla y Chocolate (2012) and Grandma’s Treasure/El Tesoro de la Abuela (2014). Poetry Book, Poems, Thoughts and More. Social Media: Website:

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