By Chris Pepple,
Writer-At-Large, Southern Writers
Magazine
What is it that we all
need? Well, honestly, there’s not just one thing. The list is long for some of
us. We need more time, more money, more rest, etc. But most newly published
authors will agree that along with everything else on the list, we need more
reviews of our work. Reviews drive new readers to our books.
I know what you are
already asking: how do I get more reviews for a new book? There’s no easy
answer to that. Some authors give away free copies and ask the readers to write
an honest review. Other authors ask friends and family members to write
reviews. Those are great ideas, but we can only give away so many books free. Begging
on social media isn’t very effective, so what’s left?
I’ve decided that being
a reviewer myself helps our writing community be stronger even if it doesn’t always
mean that I will quickly get reviews of my own. It’s a gift we can give other
authors trying to reach new audiences. No, this isn’t a guarantee that anyone
will review your book in return. However, if each of us gets into the habit of
reviewing new books, we are setting the example for
others as we encourage new authors. Look at authors’ Amazon pages and Goodreads
book pages and see who could use a review. If the book isn’t in your budget, see
if you can find a cheaper version—an e-book maybe or a library copy. If you
can’t find a copy in your budget, don’t be shy about asking the author if you
can borrow a copy in exchange for an honest review. Never hurts to ask.
After you write the
review, let the author know. Tag them on social media if you don’t know them
personally. Send them a link to your review via e-mail if you have their
address. Also, tag other readers and remind them how easy it can be to review a
book. Don’t be shy about ending with a request for someone to review yours.
If we start the trend,
hopefully other readers will follow. Reviewing a book (or a podcast or an art
showing or a restaurant) can be quick and painless. We don’t have to write
paragraphs about anything. Filling in the rating (usually choosing a star
rating) and writing two sentences about why we liked or disliked it can really
make a difference. Try to write one review a month to stay in the habit and to
hopefully spark an interest in other readers.
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