January 18, 2021

8 Marketing Ideas

Susan Reichert

In the past authors used book signings, and conferences, to meet the readers and sell their books. But right now, because of the pandemic, that is not possible.

Even though restrictions may start loosening some, we still will be limited.

We now must come to that part that many of us do not like and that is to look for new ways to market our books to sell.

Consider hosting a virtual event and inviting some of your friends, family and fans and ask them to “bring a friend by sharing the link with a friend. Talk about the background of your book, ask for questions.

Why not host a virtual event with several of your author friends and showcasing the books from each one and have a Q&A time.

If your website does not have a way for your readers to buy your books, then be sure you remedy that. 

A virtual event hosting and showcasing another author who can talk about their book and the two of you ask each other questions. 

It is a plus if you pick a few of your author friends and put their books on your site and set it up where people can buy them and ask your friends to add your book to theirs.

If you do this on your blog, then each one of you could have a particular day a month that you visit each other’s blog and write interesting facts for the readers.

Once a month you could have a book giveaway. You could base the giveaway on people who leave reviews on your book or sign up for your blog.

Send out emails. Yes, believe it or not, emails are still a great way to generate business. On your emails, you can always give a discount on your book for a specific time. (Most authors keep several copies of their books for just this purpose.)

Can you think of other ways to market your books? We invite you to share these with the authors on Suite T. By helping each other we help ourselves.

May 2021 be a year of excellent marketing and reaping the benefits for each author.

Susan Reichert is the founder of Southern Author Services and Editor of Suite T. Prior to this was the co-publisher and Editor-in-Chief of Southern Writers Magazine, a national magazine for authors and readers.

She is the author of God’s Prayer Power and Storms in Life, numerous magazine articles, and in 9 anthology books. Speaker at writing conferences, seminars, libraries, and President of Collierville Christian Writers Group (CCWriters Group).

Reichert discovered one of her life’s purposes when she began to write. “First, it was short stories as a child and some Saturday afternoons you could find Susan, her sister and friends acting out the stories. “My first novel I wrote, the manuscript was lost in a move. Now I write using a computer.”

Susan lives in Tennessee with her husband. They have four grown daughters with their own families.

You can visit Susan at www.susanlreichert.comhttps:susanreichert.blogspot.com;;


  1. Susan,

    Thank you for this series of great marketing ideas. There are dozens of ways for each of us to tell others about our book. It's why my friend John Kremer wrote his book: 1001 Ways to Market Your Book. The challenge for every author is not the ideas--but taking regular action and executing those ideas to tell others about your book. It's a responsibility most of us would rather give to someone else than ourselves when we are the best person to market our own book.

    author of 10 Publishing Myths, Insights Every Author Needs to Succeed

  2. Susan, Excellent ideas that are here to stay. We just need to venture and explore some that fits our needs. Best and Be safe!

    1. This comment has been removed by the author.

    2. I explore that topic on my BLOG LuzDelMes this week. Feel free to visit:

  3. Great ideas! I have several writer friends and we plan to do a virtual get together with readers.