June 25, 2015

Creating Your Own Sell Sheet

By Annette Cole Mastron, Communications Director for Southern Writers Magazine

Recently, I helped an author create a "sell sheet" for his first book, The Gates of Hell, in his Biblical historical series. The author, Earl C. David, Jr. is a member of our writers group.

Why is a sell sheet helpful? Consider your fan base via email. You want to let them know with the click of a mouse about your latest book with live links for them to purchase your book. In Earl's case, he is asking that all his fans then forward the sell sheet to their email list in hopes that it will continue. You can also use it to send to bookstores and request a book signing or media event.

To create a sell sheet, make it a one-page concise document. It is virtually an announcement your book is finished and available.

Earl's sell sheet was created using a Microsoft Word document. You can also create a double-fold or trifold brochure. I suggest playing around with the documents you create and then compare them. You may want to create several sell sheets, one targeting fans, family and friends, bookstores, etc.

Definitely put the title of the book at the top of the page. Consider the font size and text color and make the title a different color with a live link to your book sale site. Make sure you include picture of your book's cover. I placed the book cover in the upper left corner of the sell sheet. To the right of the book cover, include publishing details about your book, the title and a short impactive summary. Below the book information include a headshot picture with your book and a short bio.

Make sure when you send out your sell sheets that you can monitor and respond to any emails.

You may be a published author, but your job is not over. You have to market your book for readers to find you.

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