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Showing posts with label Sandra Balzo. Show all posts
Showing posts with label Sandra Balzo. Show all posts

December 26, 2017

On the Second Day of Christmas


by Gary Fearon, Creative Director, Southern Writers Magazine


If "my true love gave to me" has already popped into your head, congratulations!  Your musical memory is alive and well, even though we've heard "The Twelve Days of Christmas" for the last time this year. Technically, however, today is the second day of Christmas, so in that spirit I thought we'd take a second look at Christmas past.

I can get a little nostalgic thinking about Southern Writers' first Christmas, in 2011.  It was an exciting time of promise, adventure, and new friendships with authors and each other.  One thing I remember fondly was that, for the month of December, every day on this Suite T blog was devoted to a different "gift".

These classic posts are a little hard to find, unless you go looking for them.  So I went looking for them.

The Gift of a Writing Partner by Kelli Zaniel
The Gift of a Reader by Shannon Milholland
The Gift of Counting the Cost by Doyne Phillips
The Gift of a Time Out by Gary Fearon
The Gift of Time by Susan Reichert
The Gift of Humor by Jenny B. Jones
The Gift of Great Food by Shannon Milholland (includes recipes by authors and the SW staff!)
The Gift of a New Beginning by Doyne Phillips
The Gift of Gab by Gary Fearon
The Gift You Get When You Give by Susan Reichert
The Gift of Mystery by Sandra Balzo
The Gift of...Gifts by Shannon Milholland
The Gift of Great Art by Doyne Phillips
The Gift of Music by Gary Fearon
The Gift of Poetry by Susan Reichert
The Gift of a Family Heritage by Renee Rowell
The Gift of Leadership by Londa Hayden
The Gift of Hope Deferred by Doyne Phillips
The Gift of Goals by Gary Fearon
The Gift of a New Year by Susan Reichert
The Gift of a Rich Childhood by Sarah Loudin Thomas
The Gift of FREE Marketing by Jessica Ferguson

Maybe one or more of those "gifts" will resonate with you on this second day of Christmas, which, by the way, is immortalized in another yuletide chestnut.  December 26 is the "Feast of Stephen" mentioned in the song "Good King Wenceslas".  I hope you'll "feast" on the joys of the season still to come, and will continue to celebrate all the way up to that twelfth day of Christmas, on January 5th.

Now that it's stuck in your head, feel free to hum "Good King Wencelas" today. (If you know the words, I'm impressed.)


December 19, 2012

Twitter Chat? You bet!


By Sandra Balzo


When my publisher, Severn House, asked me if I'd be willing to participate in  a Twitter Chat last month, I said, "You bet!" Then I–a former publicist–promptly went online to find out what the heck a Twitter Chat was.

I have issues with Twitter. A 140-character maximum? I mean, really? I write books for a living, remember?

Happily, Severn's publicist, Alexandra, walked me through the process. She'd be hosting the chat, which would last a mere 45 minutes. Heck, I could survive anything for 45 minutes, right?

Alex went on to explain that she'd start things out and then invite others to chime in. Still, I didn't quite understand the nuts and bolts. How would people know this was happening in the first place? And once they did, how did they "attend"?

Turned out the "how" was Twitter and social media, of course. Severn tweeted the chat's date, time and hashtag and I did likewise, as well as put it on Facebook, Linked In, Goodreads, etc.

As for how people "attended," at the appointed hour they would simply search the hashtag "#severnchat" to see the associated tweets and, in turn, include that same tag in their own tweets.

Alexandra also directed me to the site www.tweetchat.com. At the top of the home page I would be able to enter #severnchat, hit "go" and voila: All of the #severnchat tweets would show up as they came in, without the clutter of other tweets. Plus, the hashtag would automatically be added to my tweets so I wouldn't have to bother.

The night of the chat, I poured myself a glass of red wine, sat down at my computer and dutifully signed into TweetChat. Moments later, Alexandra popped up to let me know she was there. Then a few more people chimed in, and we were off to the races.

Alexandra had warned me that it's easy to get frazzled and overwhelmed, so I just tried to answer each tweet as it came in even if questions and answers overlapped. All in all, I had multiple questions from nine or ten different people--plenty to fill the fastest 45 minutes of my life and allow me to deem my first Twitter Chat a success.

The chat was both fun and frantic. My one and only disappointment was there's no way of knowing who followed the discussion unless they actually spoke up.

That aside, I'd definitely recommend a Twitter Chat as an effective way of connecting with readers. Even better, the chat can be archived on something called "Storify." That means that while your chat ends after 45 minutes, your ability to use it for promotion goes on and on.

In fact, you can put the link on your website, Facebook and various author pages, Linked In, or . . . a guest blog! :-)
Sandy's SevernChat: http://t.co/dCInRuQe
______________________________________________________________________
Sandra Balzo is an award-winning author of crime fiction, including nine books in two different mystery series from Severn House--the Wisconsin-based Maggy Thorsen Mysteries and Main Street Murders, set in the High Country of North Carolina and featuring journalist AnnaLise Griggs.Balzo's books have garnered starred reviews from Kirkus and Booklist, while being recommended to readers of Janet Evanovich, Charlaine Harris, Harlan Coben, Joan Hess and Margaret Maron.
Find Sandy online at www.SandraBalzo.com, Pinterest (http://pinterest.com/sandrabalzo), Facebook (Sandra Balzo Mysteries) and Twitter (@SandraBalzo

November 7, 2012

The Element of Surprise


by Gary Fearon, Creative Director



"Surprise, surprise, surprise!" isn't just a favorite Gomer Pyle catch phrase, but an essential element in anything we create to attract an audience. It's alive in the punchline of a comedian's joke, in the chord change that makes a song catchy, and in the turn of events that move a storyline along.

"The secret to humor is surprise," said Aristotle, who just might have been the first to laugh at someone slipping on a banana peel. His philosophy could easily and correctly be adapted into "the secret of all entertainment is surprise".

When we didn't see something coming and our anticipation does a 180, we react with emotions that run the gamut from laughter to shock.  In every case, the fact that we weren't expecting this new development makes it interesting. The more surprises we can inject into our creation, the more compelling it becomes.

Robert Frost said, "No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader."  May we surprise ourselves with something wonderful every time we sit down to write.

Meanwhile, it comes as no surprise to us that great writers also make great conversationalists.  That was definitely the case when we engaged in delightful dialogue with the authors who appear on our very first Southern Writers Radio Show, which debuted this weekend.  This quarterly webcast delves into the nitty gritty of wordsmithery with the help of awesome authors who also appear in the magazine.

Sandra Balzo tells us how she gives her mystery readers clues to whodunit in books like Triple Shot while still protecting the surprise ending. Pamela King Cable shares with our Editor-in-Chief, Susan Reichert, the surprising behind-the-scenes experience that led her to write her new novel, Televenge. Kala Ambrose explores a city full of spooky surprises in her travel guide to the other side, Spirits of New Orleans.  And, in a lively game, the hilarious Rhonda Rhea has to navigate a wordy challenge we surprise her with.  Can she do it?  You'll be surprised!

With additional segments on self-promotion, social media and book proposals, Danny Iny, Edie Melson and Terry Whalin provide the rest of what you'll find to be an informative and inspirational slice of the writing life, from the voices of experience.

Tune into Southern Writers Radio Show online anytime, with the click of a button. It's our newest venue for authors, and one more way to connect you great Southern writers with other great Southern writers.  Happy listening!

September 4, 2012

Look Who's Talking


by Gary Fearon, Creative Director



What started out as a gift to the blind has become an enduring way to enjoy books.  When the Library of Congress first began distributing books for the blind in the 1930s, it wasn't long before the sighted also came to appreciate the appeal of the recorded word on vinyl. 

The Bible and other classics were the early leaders in sales.  By the 1980s, the cassette made motivational tapes especially popular.  Today more than ever, book lovers on the go are finding that audiobooks are a great traveling companion.  On a long drive, a compelling book is just the cure for highway hypnosis. 

Even as we see eBooks leap forward in the marketplace, audiobooks continue to claim a growing piece of the pie that used to be dominated by the printed medium. In both 2011 and 2012, sales of audiobooks have increased more than 30% over the previous year.

Some of Southern Writers' favorite authors know the value of the audiobook, and are making their novels available to an eager new audience.  Sandra Balzo, our current cover story, is about to release her second audiobook.  Tamera Alexander, Robert Whitlow, and Andy Andrews are other front pagers whose works are readily available.  These days, you can find virtually any bestseller on CD.

Clearly, books and audio will remain close friends for some time.  Which is why we want you to know about Take Five, one of our new online venues for authors.  At Take Five, simply click a button to listen to a five-minute excerpt from a variety of new Southern books, often read by the author.  As I write this, Pamela King Cable, Kimberly Rae, and Philip Levin's latest can be previewed in Take Five.

Not every sample you'll hear in Take Five is available as an audiobook, at least not yet.  But an aural appetizer is a quick and fun way to get a taste of these great Southern writers. If you like what you hear, the book itself is just another click away.

Give a listen to Take Five now, and be sure to come back again periodically to see who's waiting to talk to you. And if you're a subscriber with a book to promote, you're invited to be on Take Five.  Details on how to get a good recording, along with an easy means to upload your audio to us, are right there on the website.

Whether you're an author who likes to read, or a reader who likes to listen, we hope you'll take part in Take Five.  A few minutes there will be a sound investment.


December 15, 2011

The Gift of Mystery

by Sandra Balzo



Buried in a box somewhere in my closet is an old photograph. It was taken after the gifts were opened on a long-ago Christmas morning, and I'm sitting in my father's overstuffed chair. The thing is so big – or I'm so small – that my feet can't dangle because my toes barely reach the edge of the cushion. A stuffed cocker spaniel is tucked under one of my arms, and my face is buried in my Christmas gift – a new book.

My dad was an avid photographer, but try as he might, each year my Christmas pictures were pretty much the same. My siblings' – inevitably blurry – were shot as they passed by on new bikes or roller skates. Me, I could always be found in that chair, reading. The family still-life.

Mystery novels topped my Christmas list, even then. Trixie Belden, Nancy Drew, Agatha Christie's Hercule Poirot or Miss Marple – I loved them all because I knew that, together, we would solve the crime and make the villain would pay. Order would be restored. All would be right with the world.

In fact, my favorite book of all time is a twist on mystery. It's Barbara Michaels' Ammie, Come Home, considered the best American supernatural mystery of the 20th century.

The story involves Ruth Bennett, owner of an elegantly spooky Georgetown brownstone, and her college-age niece Sara. One night Sara starts acting crazy. Or… could she be possessed?

“Dripping with atmosphere,” and downright “chilling,” Ammie is at its core, a story of the unlikely alliance – Ruth, Sara’s scruffy boyfriend Bruce, and college professor Pat MacDougal – that forms to save the girl.

As an adult, I appreciate the artistry of the writing, but when I first read Ammie, all I knew was that it took me to a place where evil was punished and good rewarded – even after death. And despite the fact that most of the characters in the book weren’t related to each other – much less to me – they felt like family.

That was important to me.

You see, Ammie, Come Home came out in 1968. My father was no longer snapping photos, he was dying of lung cancer. I was fourteen.

I was angry, because life seemed so unfair.

I was scared, because I knew my dad would die, as he did twelve days before Christmas that year.

And I was ashamed, because my awful secret fear was that my mom would die, too, and leave me alone.

In short, I was ripe for a fictional world to disappear into and, particularly, for a book like Ammie, Come Home. I needed to believe there was life after death. That family could form where there was none. And, most of all, I needed to believe that there was justice. Somewhere. Somehow.

A couple of years ago, I wrote an essay on Ammie, Come Home for the book Muses: 100 Classics That Inspire Today's Mystery Writers. When I got my author copies, I slipped one into an envelope and, on a whim, sent it off to Ms. Michaels.

You know what? She sent ME a thank you note, saying she was delighted that Ammie is still remembered so fondly. She seemed gratified – even mystified – that her work should have had such a profound effect on me.

That it had been such a gift.

As writers, we can't know what kind of day our readers are having when they crack open our books or fire up their Kindles or Nooks. They might just as easily be on a split vinyl chair in a hospital waiting room, as on a treadmill at the gym or a queue for the train.

But what we do know is what our readers want. Not just for Christmas, but anytime.

They want to be transported and entertained. They want order restored, if only fictionally.

And it's in our power to give that to them.

Lucky us.
________________________

Sandra Balzo turned to mystery writing after twenty years in corporate public relations, event management and publicity. TRIPLE SHOT, her seventh Maggy Thorsen coffeehouse mystery was just released. Sandy's second series, Main Street Murders, debuted in April with RUNNING ON EMPTY. The books, set in the popular vacation destination of North Carolina's High Country, alternate with the Maggy Thorsen mysteries.