Pages

Tuesday, August 10, 2021

The True Value of Social Media & Blogging

Edie Melson       @EdieMelson




On the surface, social media appears to be all about amassing numbers, increasing reach, and generating sales. Everywhere we look we’re being told how to get more hits on our blogs, generate new followers, and strengthen our web presence. After all, the higher our numbers, the more valuable we are. Right?



In actual practice, that is a perversion of the truth.



I’m not doing this writing thing to win some numbers race. I write because I want to reach people, to help them, and have a positive impact on the world around me.



If all I’m looking for is higher numbers, I’ve missed the point. I’ve set a course that leads to certain frustration and ultimate failure. So if it’s not for the numbers, then what’s the point? Why even bother with social media?



The point is what the numbers represent.



The point of growing my social media influence lies with the individuals who can be impacted by what I write, challenged by what I say, and changed by what I share.



When I get caught up chasing the numbers, the significance of what I’m doing diminishes.

But when I step away from the race and concentrate on who I’m writing and who I’m writing to, things fall back into place.



I’m first and foremost a writer. For me, social media is a tool. It’s the means to an end. It helps me find my audience. But when I begin to measure my worth as a writer through the numbers of social media, I’ve gotten off course.



My worth is not determined by my numbers.



For me, the blog posts that mean the most are rarely the ones that generate the highest numbers. The ones that mean the most are those that help someone, that connect the dots for an individual who’s hurting or help someone who’s frustrated finally see the light. It’s when I pen those words that I feel true satisfaction in my calling.



So how do I avoid the numbers race when everyone is pushing for more?
I quit talking about myself on social media—completely. Instead, I work hard to help someone else succeed or reach a new level. This takes my focus off me.
I volunteer. I offer to write an article or blog post for someone who doesn’t have the same size audience as me..
I issue an invitation. I ask someone who doesn’t have as much experience and/or exposure to contribute to my blog.
I watch the clock. I limit my time on social media to a strict thirty minutes a day. With that, I don’t have time to obsess over my numbers.
I reveal something new about myself. I know this seems like the opposite of the first bullet, but it's really not. I'm talking about being vulnerable, not saying come look at me. I've discovered that I make those important heart-to-heart connections when I open up and I'm vulnerable. When I revert to slick slogans and polished posts, I'm really just hiding.

As twenty-first century wordsmiths, social media & blogging are important additions to our toolboxes, but it’s not the focus of what we do.



This media driven world we live in ebbs and flows. One second we’re on top, the next we’re at the bottom of the pile. When we measure our worth through charts and graphs generated by numbers we’re certain to fail. But when we look at the lives that are impacted by our words, success is guaranteed.

Edie Melson is the co-author of the bestseller Social Media for Today’s Writer. She’s the co-director of the Blue Ridge Mountains Christian Writers Conference, and board member of the Advanced Writers and Speakers Association.

https://www.blueridgeconference.com/

Visit Edie at:

www.EdieMelson.com

www.twitter.com/EdieMelson

Edie Melson, Facebook

13 comments:

  1. Edie, your advice and guidance about social media is always on target. I love your statement: "My worth is not determined by my numbers." So true!

    ReplyDelete
  2. Always amazing advice and wisdom

    ReplyDelete
  3. Love this article. You're always consistent and up front. You share usable information and insight for our social media experience. I appreciate you!

    ReplyDelete
  4. As always Edie, you are so wonderful to share your knowledge to us writers and we thank you so much.

    ReplyDelete
  5. I always learn valuable insight from you. Thank you Edie.

    ReplyDelete
  6. Great advice. Thanks for all you do.

    ReplyDelete
  7. We are who we know,
    Even if we do not know someone,
    We are still someone,
    If we take the time,
    To know our chosen ones,
    It is possible
    To become what we will together.

    ReplyDelete
  8. I was diagnosed as HEPATITIS B carrier in 2013 with fibrosis of the
    liver already present. I started on antiviral medications which
    reduced the viral load initially. After a couple of years the virus
    became resistant. I started on HEPATITIS B Herbal treatment from
    ULTIMATE LIFE CLINIC (www.ultimatelifeclinic.com) in March, 2020. Their
    treatment totally reversed the virus. I did another blood test after
    the 6 months long treatment and tested negative to the virus. Amazing
    treatment! This treatment is a breakthrough for all HBV carriers.

    ReplyDelete
  9. Social media in essence is about engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. buy instagram followers uk

    ReplyDelete
  10. We are easy SEO Solutions, we are optimizing and reaching the good value on website

    ReplyDelete
  11. I just couldn’t leave your website before telling you that I truly enjoyed the top quality info you present to your visitors? Will be back again frequently to check up on new posts. Feel free to visit my website; 안전놀이터

    ReplyDelete
  12. You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. Feel free to visit my website; 토토

    ReplyDelete
  13. I always think about what is. It seems to be a perfect article that seems to blow away such worries. 안전놀이터 seems to be the best way to show something. When you have time, please write an article about what means!!

    ReplyDelete