By Annette Cole Mastron,
Communications Director of Southern
Writers Magazine
We all know how much
time just Facebook takes to get the word out about your books and author
events. Some days it feels like Alice falling down the rabbit hole when you try
to manage your social media.
There are multiple
social media management tools to help an author manage social media promotion.
One of them is Hootsuite. Choose the free option to see how it works for your
needs. You can manage many different social media venues. With Hootsuite you
can manage post updates, connect with your fan base, and review responses
on more than thirty-five popular social networks, such as:
- Twitter
- LinkedIn (including Pages,
Profiles, and Groups)
- Foursquare
- Facebook (including Events,
Groups, Profiles, and Fan Pages)
- Google+
- WordPress blogs
It also connects you to
several other platforms using third party apps. These include:
- Vimeo
- Via.me
- Instagram
- Evernote
- MailChimp
- Storify
- Edocr
- Slideshare
- Flickr
- Tumblr
- StumbleUpon
- Reddit
- Get Satisfaction, among others
You can even add more
than one of the same network. You can manage multiple Twitter channels, or
Facebook pages, post to multiple venues at the same time or schedule for future
dates. Be aware of the types of followers you have on each social media site.
Facebook may be different than your YouTube followers. Instagram is photo
driven, and Twitter is #hashtag driven and limits post to 140 characters.
Facebook allows longer posts with photos and videos. A word of caution: if a
post is too lengthy on Facebook people, may not wade through the post.
Hootsuite can be
valuable to promoting you as an author. Penguin Random House has an excellent
article on how Hootsuite can be of benefit to cut your time to manage your
social media. It includes a quick YouTube to walk you through HootSuite.
Hoot out if you use
Hootsuite or give it a try let us know what you think.
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