February 16, 2017

Authors Can Hoot About Managing Their Social Media

By Annette Cole Mastron, Communications Director of Southern Writers Magazine

We all know how much time just Facebook takes to get the word out about your books and author events. Some days it feels like Alice falling down the rabbit hole when you try to manage your social media. 
There are multiple social media management tools to help an author manage social media promotion. One of them is Hootsuite. Choose the free option to see how it works for your needs. You can manage many different social media venues. With Hootsuite you can manage post updates, connect with your fan base, and review responses on more than thirty-five popular social networks, such as:
  • Twitter
  • LinkedIn (including Pages, Profiles, and Groups)
  • Foursquare
  • Facebook (including Events, Groups, Profiles, and Fan Pages)
  • Google+
  • WordPress blogs
It also connects you to several other platforms using third party apps. These include:
  • Vimeo
  • Instagram
  • Evernote
  • MailChimp
  • Storify
  • Edocr
  • Slideshare
  • Flickr
  • Tumblr
  • StumbleUpon
  • Reddit
  • Get Satisfaction, among others
You can even add more than one of the same network. You can manage multiple Twitter channels, or Facebook pages, post to multiple venues at the same time or schedule for future dates. Be aware of the types of followers you have on each social media site. Facebook may be different than your YouTube followers. Instagram is photo driven, and Twitter is #hashtag driven and limits post to 140 characters. Facebook allows longer posts with photos and videos. A word of caution: if a post is too lengthy on Facebook people, may not wade through the post. 
Hootsuite can be valuable to promoting you as an author. Penguin Random House has an excellent article on how Hootsuite can be of benefit to cut your time to manage your social media. It includes a quick YouTube to walk you through HootSuite.  
Hoot out if you use Hootsuite or give it a try let us know what you think. 

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