By Susan Reichert, Editor-in-Chief for Southern Writers Magazine
Most of us have thrown a pebble in the water and watched as the ripples expanded across the water. We find examples of the ripple effect in the economy, societal, financial and even the computer world.
Is there a ripple effect with the books we write? Yes, two ways that come to mind are the ripple effect of the content of our writing and the marketing of our books.
In writing, people read our words we’ve written and those words touch that person as they read. Our book will affect them. Will it affect them in a good way or bad one? Will it make them feel good or bad? Will they enjoy it? Will they quit before they are through the book? Will they say good things about the book, or bad things? Will they encourage others to read the book or discourage them? Either way this will cause a ripple effect.
The bigger the ripple the more books you sell. The bigger the ripple the more people read your words.