A Healthier Mindset for Social Media (Part 2)

Edie Melson    @EdieMelson

Social Media Director for Southern Writers Suite T

My worth is not determined by my numbers.

For me, the blog posts that mean the most are rarely the ones that generate the highest numbers. The ones that mean the most are those that help someone, that connect the dots for an individual who’s hurting or help someone who’s frustrated finally see the light. It’s when I pen those words that I feel true satisfaction in my calling.

So how do I avoid the numbers race? I’ve come up with a few things to keep me on track.

• I quit talking about myself on social media—completely. Instead I work hard to help someone else succeed or reach a new level. This takes my focus off me.

• I volunteer. I offer to write an article or blog post for someone who doesn’t have the same size audience as me.

• I issue an invitation. I ask someone who doesn’t have as much experience and/or exposure to contribute to my blog. 

• I watch the clock. I limit my time on social media to a strict thirty minutes a day. With that, I don’t have time to obsess over my numbers.

• I reveal something new about myself. I know this seems like the opposite of the first bullet, but it's not. I'm talking about being vulnerable, not saying come look at me. I've discovered that I make those important heart-to-heart connections when I open up and I'm vulnerable. When I revert to slick slogans and polished posts, I'm just hiding.

Even when I follow my own advice, there are times when the people I’ve invested in move on. They may stop following me on social media and/or unsubscribe from my blog. How do I deal with the disappointment that inevitably follows?

• I remember it’s not about me. My first thought is always to wonder what I’ve done wrong. Truthfully, I can only think of a few instances when it’s really been something I did. On the few times when I’ve contacted someone to ask why they’ve moved on, I’ve learned that their focus has changed.
• I remind myself that we all have limited time. Perhaps the person leaving is reprioritizing, and for that I’m glad. We’re all trying to do too much. I applaud anyone taking steps to get control of life.

• Finally, I take time to pray for the person who left. I ask God to bless them and to let me know if there’s anything I need to readjust.

Social media is an important part of our toolbox as twenty-first century wordsmiths, but it’s not the focus of what we do. It’s so easy to get caught up in the race to the highest numbers and forget why we’re doing it. This media driven world we live in ebbs and flows. One second we’re on top, the next at the bottom of the pile. When we measure our worth through charts and graphs generated by numbers, we’re certain to fail. But when we look at the lives that are impacted by our words, success is guaranteed.

 TWEETABLE

A Healthier Mindset for Social Media @EdieMelson @southernwritersmag

Edie Melson is the author of numerous books, including the bestseller Connections: Social Media and Networking Techniques for Writers.

She’s the co-director of the Blue Ridge Mountains Christian Writers Conference, Social Media Director of Southern Writers Magazine and board Member of the Advanced Writers and Speaker Association.

Visit Edie on www.EdieMelson.com and through social media.

A Healthier Mindset for Social Media (Part 1)

Edie Melson    @EdieMelson

Social Media Director for Southern Writers Suite T

As writers, we all know the importance of building an online following. We spend time crafting valuable blog posts with SEO rich headlines. We follow others on social media, working to connect. All the while keeping a sharp eye on those numbers that define success or failure. It’s easy to get caught up in those numbers.

But the truth is, they’re people—NOT numbers!

We even begin to judge the worth of what we have to say by those numbers. Let me remind you why you’re doing what you’re doing. Why you sweat over a keyboard, struggling to find the right word. Why you risk rejection by submitting those carefully crafted words to editors, agents and contest judges.

Find Your Unique Social Media Voice

Edie Melson  @EdieMelson

Social Media Director for Southern Writers Suite T

As authors we talk a lot about voice. In fiction, and even non-fiction, it’s defined as that certain something that makes an author unique. In everything—from the rhythm, cadence and flow—to the sentence structure. It conveys the author’s personality and attitude. 

Although many may not realize it, there’s an advantage to developing a voice for your social media presence. If you think about it, it’s something that those most successful social media folks have done.

But with social media, it’s not just the words you choose, but it encompasses the images you use to represent yourself and the topics of the updates you post.

Here’s how to find your unique social media voice:

Social Media-Another One Will Come Along

By Susan Reichert, Editor-in-Chief, Southern Writers Magazine

Okay, let’s face it; we have no control over Google, Facebook, Twitter, LinkedIn or any Social Media. Yes, I know that sometimes we feel like we are at their mercy.  We work hard trying to learn how to function on these venues especially when we are marketing our new books and just when we think we have learned how to generate people viewing our sites, reading our content and seeing the new books–BAM! They pull the program, change it or give us new rules to use it.

In their defense, they do believe they are probably making things better for their users. However, this is difficult for us to understand since we don’t know what we can do, or if we can replace it. We feel like we were dumped and left out in the cold. Questions bombard us, wanting to know what we will do now. What will we use to get the word out?

I’m sure you know by now, Google terminated their Authorship program. Google used this to rank content according to the authority of the person who created the information.

We all put in a lot of time and energy on the venues we use…..but quite honestly, that is just doing business and using what is available to us. We must remember that change is not necessarily a bad thing. We just have to move on and look for another venue that will be good to use to get the word out.

I doubt if Google will leave us in the lurch. I am sure they will show us other ways to use their programs that will benefit us in our endeavors. So will the other Medias. After all, they do want us to use their venues.

My point? Don’t panic. Just readjust your thinking and look for other ways that will benefit you even more. Continue to be alert to new opportunities that come along. Some will last a long time, others will fall by the way side. The secret is to use what you have at your fingertips to the best of your ability to get the word out about your book. Another secret is never put your eggs in one basket.

This is why it is important for authors to make sure they have many venues to get their name out so people will recognize their name. The more someone reads your name or sees your name the more important they will think you are as an author. They will start looking for your books. Just make sure you are getting the name of your book out too along with your name.

Use Technology to Jumpstart Your Book's Success

By Michele Howe        

Becoming active on social media websites such as Facebook, Twitter, and LinkedIn can quickly render an author feeling overwhelmed, defeated, and somewhat hopeless.

Why is this? Simply, it's the age-old trap of making comparisons. One author's speaking/writing/publishing platform compared to the next; one author's sales numbers compared to the next, or one author's three signed book contracts compared to the next (or more specifically, to yours). As soon as any of us begins to make comparisons, we've made the biggest mistake ever. Our job, our personal mission, is to write and work and market according to our best ability. 

Easier said than done, I know. After a brief period of lamenting all that I couldn't do (or didn't have the resources to utilize), I started looking at FaceBook/blogging/enewsletters/websites from a different angle. Once I did, it changed everything. Instead of focusing on what I lacked in comparison to bigger name authors, I decided to watch and learn.

The Essentials --
* Facebook -- First, I set up my Facebook account for sharing and updating primarily work related information with family/friends/colleagues/readers and anyone interested in my writing/reviewing/books. Second, I added a "fan page" for my new book project; Burdens Do a Body Good. Here, I posted all current book information/media exposure/quotes from the book/quotes from the book's endorsers/reviews and anything remotely related to this specific project.
* Twitter - This is a simple device to open and use. It's important to link this marketing tool with others such as Facebook. Your "tweets" are very short, pithy updates that alert your followers of what you're up to at the moment.
* Linked In - A good place for your business profile and to continue building and connecting with others in your field.
* Blog - I use WordPress.com, it's free, it's straightforward to get started, and they have excellent customer care when you're setting up a blog for the first time. This is also your "home base" to situate any/all your work related information.

Daily Habits to Incorporate

* Check your sites - Every morning, I do a brief check on my main sites (FB, Linked In, blog, journalist enews requests, and two email accounts). I quickly answer emails/requests/queries, and then move on.
* Promote all current work regularly - I keep that ongoing (and always changing) marketing list next to my computer and give it a brief read every day to make sure I'm on time/on target with any upcoming book deadlines.
* Help someone out - Almost everyday on FB, some other writer will ask for help and I offer that help when I can. Often when perusing the journalists callouts for information, I'll frequently see something another writer can speak to better than I can and I pass that request on to them immediately.
* Keep tabs on what's effective and what's not - As I look down my marketing list, I can quickly identify those areas that are not working for me. When I write to a number of editors but get no response, that's the clue I need to change my approach
* Be willing to try new things - Refuse to say no to a new opportunity without giving it ample thought and consideration. Don't see the obstacles, see the possibilities.
* Look ahead - Just when I think I've exhausted all I can do to market my work, I think some more. Here are some specific angles that get me jumpstarted when I'm fresh out of ideas.

Think local. Think state. Think national. Think online. Think in print. Think in person.

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Michele Howe is the author of fourteen books for women and has published over 2000 articles, reviews, and curriculum to more than 100 different publications. Her articles and reviews have been published in Good Housekeeping, First for Women, Single Parent Family, Christian Single, and many other publications. Michele’s single parenting titles include, Going It Alone and Still Going It Alone. After having undergone six shoulder surgeries, Michele saw the need for a women’s inspirational health-related book co-authored with her orthopedic surgeon titled, Burdens Do a Body Good: Meeting Life’s Challenges with Strength (and Soul), released in 2010 and from which Prescription for Life, their health, medical and surgical informational book is based. One Size Fits All: Making Healthy Choices, Stepping Into a Meaningful Life, a women's health/inspirational devotional by Lighthouse of the Carolinas was released late 2012 and Faith, Friends, and Other Floatation Devices will be published in 2013 by ACTA Publications. Michele's newest release is Burden Lifters: Every Woman's Daily Guide to a Healthy Happy Life published by Bondfire Books. Read more of Michele's work at http://michelehowe.wordpress.com/ and contact Michele at: jhowe@toast.net.

The Ripple Effect

By Susan Reichert, Editor-in-Chief for Southern Writers Magazine

Most of us have thrown a pebble in the water and watched as the ripples expanded across the water. We find examples of the ripple effect in the economy, societal, financial and even the computer world.

Is there a ripple effect with the books we write? Yes, two ways that come to mind are the ripple effect of the content of our writing and the marketing of our books.

In writing, people read our words we’ve written and those words touch that person as they read. Our book will affect them. Will it affect them in a good way or bad one? Will it make them feel good or bad? Will they enjoy it? Will they quit before they are through the book? Will they say good things about the book, or bad things? Will they encourage others to read the book or discourage them? Either way this will cause a ripple effect.

In marketing the book, the ripple effect applies. You tell one person, they tell another, and before long the ripples have extended farther than you can even see. Whether it takes a day, a month or a year, your book will be noticed if…people are told about the book. How is it done? By placing ads in radio, TV, newspapers and magazines. By word of mouth, asking your friends to read it and tell their friends about it. Using Social Media, contests, book signings. Promoting the book is necessary to get people to buy. You use everything at your disposal short of hiring sales-persons to go door to door. So eventually, you have the ripple effect.

The bigger the ripple the more books you sell. The bigger the ripple the more people read your words.

Blog to Build Your Audience

By Londa Hayden, Staff Writer for Southern Writers Magazine

In promoting a book, one must think outside the box at times. It finally dawned on me one day that I would serve my book's intended audience far better by offering a blog by the same title at http://www.datepraywait.com. My book “Date, Pray, Wait” is a nonfiction work about my dating experiences as a young Christian woman. I share about how I came to know Christ and learned to wait on God to bring my husband into my life. But, there is so much more to my story than just my dating experiences. Every person can relate to the loneliness of being single. There are a few exceptions to the rule, but for the most part, almost everyone wants to find that one and only someone to have and to hold until death do you part. I've been married almost 26 years now, so what the heck was I thinking when I wrote this book for single people? I mean, doesn't it make more sense for single people to want to read book written by other single people? Perhaps that is true, but I do have the advantage of experience and wisdom to share with Christian singles without being their mother or teacher.

Of course, there are tons of websites out there for Christian singles who want to date, which could be considered my competition. Cyberspace can be a remarkable social networking tool, but it can also be a pretty scary place if you’re not careful. Instead of looking at all these Christian dating websites as competition, I decided to go with the flow and use my blog to compliment them instead. And once I can get the SEO and RSS feed stuff figured out, I hope to start getting a lot more traffic to my website. This is an age of social networking unlike anything the world has ever seen or experienced before. Single people especially use the Internet constantly all day long on their laptops, desktops, iPads, phones, Kindles, etc. They are always online and connected to the Internet in one capacity or another. You must learn to use this technology in order to communicate and reach your audience.

Think about who your book will attract. Now think about who is really buying and reading your book? What does your true demographic audience really look like now? Guess what? That is your audience. So work your promoting and marketing around that demographic; their wants, desires, and needs. Starting a blog is one of the easiest ways to gain internet presence and market your book. I also blog on a separate author website at http://www.londahayden.com about writing, and I have set up separate pages to promote each book I have written. I have a fan page on Facebook for just my book titled “Date, Pray, Wait.”  And of course Twitter is another authority website which really should not be ignored. All of these avenues of social media are interconnected with one another and help me target my marketing efforts to my specific audience. All I need to do is click on the Twitter or Facebook icon to get the link to my new blog article posted to every one of them. It really is just as simple as that.

If you really want to reach your audience, you must consider building a strong internet presence as a big part of your platform for marketing. Most publishers will expect at least this much from any potential author. A blog about your book is a great way to serve and build your audience, and a great way to help promote your book to thousands of people who otherwise might never hear about you or your book. There are many free website hosts where you can easily set up a blog. Here are just a few: Wordpress.com, Webs.com, GoDaddy, Weebly.com, Myspace.com, and Google offers Blogspot.com.

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Londa Hayden is the founding president of Bartlett Christian Writers and a staff writer for Southern Writers Magazine. Her debut book, Date, Pray, Wait inspired a blog by the same name at  http://datepraywait.com and encourages Christian singles to date with wisdom. To learn more about Londa and her other works, please visit her website at http://londahayden.com.

Social Media Calling

By Susan Reichert, Editor-in Chief, Southern Writers Magazine

 They say it is imperative that authors have a social network in order to promote their books and themselves as authors.  I decided to look at a few and this is what I saw.

There is Facebook and Twitter. Then I’m told you need to subscribe to LinkedIn, YouTube,  Digg, Stumbleupon, Del.icio.us and My Space.  From there they move onto aNobii,   weRead, and then of course let us not forget Pinterest,  Shelfari, Google and reddit.com.

Now we find another ‘ sect’ has been added  for authors called voiceBoks, Fireflies, Book Launch & Paint Party, Calling All Authors, Branch Out, Author News, Crazy for books, Christian Poets and Writers, The Book Club Network.

Rather than naming anymore, I will just say, there are sites popping up every day for authors to use to get their books and their names out to the public. These are promotion tools for authors but if not careful, they can consume an entire day putting information on each one. Because authors are responsible for their own marketing and promotion maybe it would be a good idea to take some time and look at each one and perhaps categorize them as to what information is best to put on each one. For the most part, there are different audiences on each. After all that is what authors are after, to touch different audiences and introduce them to their books. 

If you know the purpose of each one, the audience it is reaching then you will be able to divide them into categories, using the same information. This certainly cuts down on the amount of time spent. See if you can get them divided into threes. Then you only have to have three segments of content. One segment goes on one list, another segment goes on the second list and the last segment goes on the third list.

If authors are spending a lot of time on building social media my question becomes is when do they find time to write? For authors their passion is writing. Most authors could sit for hours and just write. Yet all authors have to slice out of their workday time to work on the Social Media junket. So maybe if authors segment into list their promotions there will be more time for writing.

Masterpieces are Padded with Doozies

by guest blogger Anna Lee Everhart

Jerry Maguire did handstand push-ups; I prefer listening to the quiet. Whatever your technique may be, we all need one for moments of writer’s block. Oh, the delight of sitting in your creative space and fervently writing the words as they flow freely from your intellect to the pen and finally to the paper.

But what about the days when your creative space feels dull and any glimmer of witty dialogue or ironic word choices just effervesce before they become a complete thought. The feared writer’s block sets in and can last for minutes. Days. Oh, please don’t even say it . . . weeks! Annnnnnnd I’m stuck.

Don’t be discouraged in those moments of mental numbness. Hang onto the fact that even the most creative people in history had several doozies between the masterful works for which we praise them (think Picasso), and follow a few of these tips:

Change up your writing space. If you normally type on your computer indoors, try going outside with a notebook or laptop. Or, find inspiration by people watching at a park or coffee shop.

Introduce a schedule. Write at the same time of day, every day, and your brain may follow suit and begin to show up when you do.

Set goals and deadlines. Nothing motivates like a little pressure. Giving yourself deadlines for word counts or chapters you want to accomplish is a great way to keep interested enough in your project.

Listen. When your thoughts become forced, it’s time to clear your mind. Try laying on your couch to rest, enjoy the silence, and soon enough a thought will sparkle to the surface.

See what’s trending on the web. Expand your reader base by looking on social media sites to see what’s trending. Find a topic that speaks to you, and add hash tags to match the trends.

Just write. When it comes down to it, just show up and write. Even if you come up with one stellar sentence in 600 words, well, it’s a win.

It can take some time, editing, and a darn thick skin, but before you know it, your words will come together effortlessly, and the ironies and character development will make that perfect, sexy combination that ends up nabbing you a publisher (hip hip!). Next time another writer’s block is about to ruin your day, remember back to the gleaming moments of creative bliss and know a similar moment is not far away. That block is actually a step. A step up toward the finished piece! Up and over you’ll soon enough go. Just make sure you have your pen and paper at the ready!

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Anna Lee Everhart is the author of the children’s book, Bearful Bear and his New Moves. Visit BQB’s online store to learn more about Anna and to purchase her book in paperback or hardcover. Bearful Bear and his New Moves is also available on Amazon, Barnes & Noble, iTunes, Kobo, and through your favorite bookstore.

Have you gotten your free online copy of Southern Writers' anniversary issue yet? Get it now! http://www.southernwritersmagazine.com/july-gift.html 

Why You Don't Have Time NOT To Social Network

by Melanie Moore

"I'm just too busy to social network. I simply don't have the time".

I hear this many times from writers, many who come to me to help them with a blog design. They are working hard, trying to build their writing platform, expand their reach, and broaden their audience... but are coming up frustrated.

I am going to share a little secret that I wish someone had told me sooner. I happened upon this truth quite by accident over the last year when I very grudgingly joined Twitter at the urging of a mentor.

You don't have time NOT to social network.

Attending conferences, visiting and commenting on other blogs, and researching ways to build a platform are all very important tasks. I certainly do not want to cast a negative light at all over these vital tasks. However, these tasks also take a great deal of time.

Social media, on the other hand, is a rapidly growing outreach that is a "hit and run" pace. It is also free publicity! You can grow your platform in only 10 minutes a day.

I promise.

10 minutes.

Go ahead.. set a timer. I will wait here.

Here are some tips for growing your platform in 10 minutes a day on a Social Network like Twitter:

1. Sign up for Twitter and follow as many people as possible that have interests common to you. For example, you could search for "Blogger", "Author", "Southern", etc. Most people will follow you back.

2. Jump in on the conversation! Take 10 minutes to respond to every tweet that interests you. Don't be shy! I know at first it feels like you are intruding on a private conversation between two other people, but all tweets are open for everyone to see... and to respond to. This is a great way to make friends!

3. Make Twitter "Lists" -- Lists are an easy way to organize your twitter followers and to get to know others who often reply to your tweets.

4. "Follow" most people back who "follow" you first. This is basic Twitter etiquette, and is a wonderful way to connect with others. However, be sure to check their Twitter profile first to make sure that they are not spammers or trying to sell you something.

I have only been on Twitter for one year, and in only 10 minutes a day, I have seen my Twitter followers grow to almost 3000 followers. My blog pageviews and subscribers have increased, and I am contacted with more amazing opportunities since my subscriber base has grown!

More importantly, I have made some really great friends and found others who share common interests, cheer me up with their funny tweets, and have even won tickets to an awesome conference just by attending Twitter parties!

Go ahead and give 10 minutes of social media a try today! When you do, tweet me and let me know you did! I'm on Twitter at @MelanieAnneTN.
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Melanie is a full-time industrial software developer and mom of two boys. She lives in the beautiful Appalachian mountains with her husband and children and writes at Only A Breath about faith, giveaways, family, budgeting, and resources and encouragement for women.

Amplifying Your Social Media Sound

by Shannon Milholland

Social Media can be daunting by the sheer numbers alone. By the end of 2011, Facebook was approaching 800 million users. Each of us is just one voice. Doesn't it seem unlikely for that voice to be heard among millions? What if you could amplify your impact by adding 5, 10 or 20 additional voices to your social media choir?

In last week's post, we talked about how to build an effective social media group. This week we will explore where to find people to team up with.

Conferences - Professional gatherings are wrought with individuals pursuing your same dreams. Use your next conference not just to grow in your knowledge but to grow socially. Intentionally connect with as many people as possible and a natural group will form.

Local Affiliations - Do you belong to a writer's group, faith body or civic group? There are likely others in your community with whom you regularly interact that have a talent they are promoting through social media. Don't limit yourself just to authors. Artists, songwriters and nonprofits all use social media to further their message. Your team can be as homogeneous or heterogeneous as your community as long as you're committed to helping one another.

Smaller Social Media Sites - Within the larger sphere of social media, websites exist that aggregate individuals. Examples are BlogFrog and VoiceBoks. In these virtual worlds you can quickly target associations with others who are utilizing social media and team up together. The great aspect of cultivating online friendships is the diversity of locations. Your social media can go nationwide or even global overnight by connecting with like-minded individuals in a variety of locations.

All around us there are others who want and need help. Let's begin finding and cultivating those relationships so we can amplify our Social Media sound.
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Maybe you're feeling the tug at your heart, to head up a social networking group. Next week I will be interviewing the founder of VoiceBoks, Lexie Lane, who will share with us her tips for building and empowering social media teams.

The Social Media Groupie

by Shannon Milholland, Social Media Director

Groups. Cliques. Circles. Call them what you may but they exist - even in cyberspace. We tend toward our own kind.

Amish fiction with Amish fiction (Do you ever wonder if they hand write their manuscripts by candlelight?)

Nonfiction with nonfiction

Mystery with mystery

The idea of joining a group may cause a guttural reaction as you recall lonely middle school days when there was never a seat at the lunch table. Or the thought may energize since you're such an extrovert and writing is an introvert's sport. Whatever your reaction, may I make a case to become a joiner?

You will experience the greatest success in social media when others are blowing your horn. So find a tribe of 5-10 people with whom you want to band, pick up an instrument and start playing each other's tune. When you do, use these components to make your group a success:

Give - It may sound obvious but each group member must contribute. Good intentions don't compose tweets or Facebook posts, so choose individuals who have the capacity to be givers.

Receive - A healthy group also contains members who know how to receive. They thank instead of deflect attention, understanding that to receive someone's gift of help, brings joy to the giver. Go football here and get some wide receivers.

Open - A group solidifies when associations are made beyond the surface. Be willing to share with your group areas of struggle, personal difficulties and victories. As you wrestle through the mud of life and celebrate each achievement, your alignment and loyalty will benefit.

Unique - Each must contribute their individual talents to the group. Were you a copy editor early in your career? Give away some free editing to the group. Did you major in graphic design? Volunteer your skill to design one sheets and bios. Are you know for your speaking ability? Offer to review a speaking segment for each person and offer a couple of home run tips.

Persevere - You may not see instantaneous results. An effective group continues for an extended period to experience the long term benefits of relationship. So make adjustments as necessary but keep going and eventually you'll experience the power of a group.

Are you ready to find some running buddies? Next week we'll explore places to find them.
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Did you now that Southern Writers now offers a combo pack for our readers who want a print and online subscription? Why not supercharge your subscription today? southernwritersmagazine.com/subscribe.html

What I Learned About Twitter From Mickey Mouse

by Shannon Milholland

Hello there Mousketeers! I bring you greetings from the Kingdom Magic built. Number two of my four daughters is competing at Disney World this weekend in a national and then international cheer competition. I get to tag along, see my favorite mouse and interview Mickey about how to use Social Media effectively.


Since his voice is so irritating, it's a good thing this is written. Here's what he has to say...


Shannon: Why do you think some people's tweets are read and others aren't?


Mickey: Well, Shannon, it's like I always tell Minnie, "It's a new day!" Some people tweet the same thing over and over - about their book, their web page or whatever. That's boring. Here at Disney we create new attractions every year because people return when there's something new to see. People who have something new to say, get more loyal followers.


Shannon: If you could give our readers one piece of advice, what would it be?

Mickey: Exceed their expectations. Have you ever seen someone approach Cinderella's castle for the first time? They gasp, shriek, grin or squeal but there is definitely a reaction. We fashioned her castle after the Neuschwanstein castle in Germany because we wanted to deliver more than the public would expect from a theme park. Do the same with Social Media - exceed expectations.


Shannon: I know it's almost time for the park to open so I'll let you go soon but just one more question. What is the most magical component of Disney World?


Mickey: That's easy. It's our staff. Their friendliness, willingness to serve and commitment to excellence keep families returning here again and again to make memories. If you are friendly, willing to serve and have a commitment to excellence you'll get plenty of repeat customers too.


Shannon: Thanks, Mickey, for spending some time with our readers today.


As Mickey would say...Have a magical day!

When You Have Peas, Make Split Pea Soup

by Shannon Miholland, Social Media Director


There once was a fair maiden tortured each night by a single pea placed under her mattress. Like any girl, I appreciate a good fairy tale but this one was just too far-fetched to appeal to me. I wonder though if we sometimes allow our attitude toward Social Media to become little peas that impede our success as an author.


Facebook is too hard to use. They change their format and options too often.


I'm too busy to use social media.


I'd rather put my time into writing than building a platform. If Stephen King can do it, so can I.


Why would I want to connect with total strangers?


Twitter is too limiting. Who can say anything substantive in 160 characters or less?


Night after night the maiden failed to get sleep. Like her, day after day we can stifle our results. Or we can take the peas out from under our mattress. Take an honest look at them and realize we're letting such a small thing keep us from big results.


When you have peas, make split pea soup instead!
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Recipe for Crock Pot Split Pea and Ham Soup


1 (16 oz) bag split peas, rinsed
2 cups diced ham
3 carrots, peeled and sliced
2 ribs celery, diced
2 cloves garlic, minced
2 tsp dried parsley
1 Tbl seasoned salt (or to liking)
1/2 tsp freshly ground black pepper
6 cups hot water.


Layer ingredients in crock pot in listed order. Do not stir. Cook on high for 4-5 hours or low 8-10 hours. Serves 8. Enjoy!

Pay It Forward

by Shannon Milholland, Social Media Director

Trevor McKinney knew too much. The son of an absentee abusive father and an alcoholic mother, this twelve year old boy cared too much for himself and as a byproduct the world. The course of this boy's life was radically altered when his curmudgeonous Social Studies teacher, Eugene Simonet, gave a class assignment. 


Trevor proposed a new social system under which a single person performed three acts of extraordinary kindness for three complete strangers. As repayment, the recipient would be asked to "pay it forward" and do an act of extreme compassion for someone else. He believed that if people kept paying kindness forward that eventually the course of the world would be altered.


Trevor McKinney existed only as a character in a movie but I wonder how it would impact the effectiveness of a social media strategy if one began to pay it forward. Could we for example:

• Ask the next person who's Facebook page we like, to visit the page of a friend instead of our own
• Blog about an acquaintance's upcoming book release
• Encourage the person we just retweeted to retweet a quote by someone we admire

Trevor McKinney passed away the same year he initiated his experiment. He died believing his project to be a failure. In reality the movement changed innumerable lives and not just those written into the fictional story line. Today a non-fictional foundation exists to promulgate this boy's dreams into reality. 

Do you like me have big dreams you want to see become a reality? Pay it forward. Perhaps the person who ultimately gets paid is you. 

What I Learned From Fred Flintstone About Social Media

by Shannon Milholland, Social Media Director

I'm not sure if it was his ability to consume a whole rack of brontosaurus ribs or his effusing ways but I was a big Fred Flintstone fan growing up. I would plan my week around when the little stone television would appear on mine. I even considered the name Bam Bam for a son (no wonder I was only given daughters.)


Now you might think of Fred as dense and surly with a negligible emotional IQ but I think he has a thing or two to teach about social media. Here are his lessons:

1. Sometimes you need a little foot power.  Fred maneuvered his car all over town and didn't let the fact he had to use his feet deter his progress. Social Media is all about using your feet. It takes time to walk on the streets of Facebook or stroll about Twitter. You might even get a few callouses on your feet because you have to invest time to implement a legitimate social media strategy.
2. Sometimes you need help from your fellow Water Buffaloes. Fred and Barney would slip away from the girls at regular intervals to attend those oh-so-important water buffalo meetings. Sometimes there would be a coup, a contest or a controversy among the brothers but in the end the Water Buffaloes stuck together no matter what. Every person utilizing social media needs a band of water buffalo brothers or sisters. You need people on social giving the buffalo call on your behalf and telling others how great you are. Assemble a group around you and watch your social media effectiveness increase (water buffalo hats optional.)
3. Sometimes you need to go to the quarry. Day in, day out Fred and Barney faithfully returned to their jobs at the quarry. The work wasn't glamorous. They got few accolades but through consistency they made a living. This same principle is needed in your approach to social media. Visit Facebook, Google+, Twitter and your other social media sites every day. We need to faithfully return day after day to reap the long-term benefit.

If Fred Flintstone can do it, all of us can be successful in social media. So open up your closet, let that bowling ball drop down on your head and be grateful we don't have to use a stone tablet to write our next blog post.

The quarry bird is calling quitin' time so Yabba Dabba Doo to all of you. I'm off to foot pedal my way to a successful social media presence. Won't you join me at the quarry or in the water buffalo lodge?

The Gift of FREE Marketing

by Jessica Ferguson

When I think of social media, I hear voices. I hear my mother in law saying that  just because something is packaged in bulk doesn’t mean it’s a bargain. I hear my mother’s voice asking: if Sallie Anne jumped off a cliff, would you?  My twin cousins chant that if God had meant us to fly, He’d have given us wings. I find myself nodding, “And if God had wanted us to tweet . . .”  

Last month a couple of my friends queried editors. One friend was told she had no internet presence and the editor was only interested in writers with some kind of following. The other friend received a request to submit her novel, but was told to develop a website and a blog. Two different responses but the same message: an internet presence is crucial.

But what if we don’t have anything to say? To promote? To sell?  It doesn’t matter. If we intend to write and sell books some day, we still need an online presence. Now.

A few years ago, another friend, D.B. Grady, catapulted into the social media blogosphere and popped up on Facebook, Twitter and other sites. At the time, David had one book published by a small press and an article in Boy’s Life to his credit. Yet, he zipped around (virtually) and had great fun. He met many people and made a lot of friends, including an editor with the well known magazine, The Atlantic. David was offered an opportunity to write for their online issue. Doors opened. He got a top of the line agent, and he and his editor wrote a book together. The Hidden Hands, co-authored with Marc Ambinder and published by John Wiley & Sons, Hoboken, will release in 2012.  

D.B. Grady says, "Editors, agents, and other writers are very accessible on social networking sites, and chats can often turn into assignments. Some of the best connections I've made in the industry started on Twitter or LinkedIn. It's important to be professional, of course, and to let your words represent the quality of your longer prose. But it's just as important to be natural and friendly -- think cocktail party rather than job interview."

I’ve mulled over social media marketing--examined blogging, twitter and Facebook from all angles and points of view; and while it looks suspiciously like a cliff to me, and even resembles bulk packaging, I’ve pegged it as not much more than building relationships, encouraging others, and participating in conversations with an audience of our choice. If we think of it as something fun to do, we’ll be creating exactly what editors, agents, and publishers want us to create--an online presence.

No matter how intimidating or maddening social media is, the fact that it’s FREE makes it less painful.  More importantly, it might very well be the gift that keeps on giving.  And with it, we will fly!