June 15, 2021

9 Important Steps in Selling Your Book

Susan Reichert

Many authors finish writing their book, publish it and then start trying to market their books.

But you can make it easier on yourself if you start your homework on marketing before and during the writing of the book.

You know what your book is about. You know the genre. So maybe doing some research into what other authors (the ones who write in your genre) will give you a much better understanding of your market. This way you are not groping in the dark for the who, how, and where.

1. Search for successful books in your genre.

2. What kind of ratings do they have?

3. How many stars?

4. How many reviews?

5. Read the reviews.

6. How many women, how many men?

7. What is the ranking?

8. Check out their websites, a lot of times you will see ways they are marketing their books.

9. If they have a blog, see how they are marketing their books there.

Then begin to analyze what they all have in common. Choose what you consider to be the top five and compare, compare, compare their results.

This will give you a much better understanding of your market.

Finally, look at their cover design and their title. Two of the most important features people will see.

It takes a little time to do research, but it is well worth it.

Susan Reichert, author of Between Me and You, God’s Prayer Power and Storms in Life. She has written numerous magazine articles and stories in anthology books. She is a speaker at writing conferences, seminars, and libraries.

She is the founder of Southern Author Services, and Editor of Suite T. Also, the founder of Collierville Christian Writers Group (CCWriters Group), and founder and co-publisher of Southern Writers Magazine. A national magazine for authors and readers (which is retired now). At the time she was the Editor-in-Chief of Southern Writers Magazine. Reichert has a passion for writing about God in devotionals, prayers, and inspirational works.

She and her husband live in Tennessee. They have four grown daughters with families of their own.


  1. Susan,

    Thank you for the great wisdom built into this post. Every author has to find their own path to sell books but success of others leaves traces that we can study and implement for our own books.

    author of 10 Publishing Myths, Insights Every Author Needs to Succeed

    1. Thank you Terry for your comment. Success for one maybe different for another, but one thing for sure, we want to feel good about what we accomplish.

  2. Thank you DiAnn for your comment.

  3. Love your covers! And you're right marketing needs to start way before the book comes out. Your steps are spot-on!

  4. I was diagnosed as HEPATITIS B carrier in 2013 with fibrosis of the
    liver already present. I started on antiviral medications which
    reduced the viral load initially. After a couple of years the virus
    became resistant. I started on HEPATITIS B Herbal treatment from
    ULTIMATE LIFE CLINIC ( in March, 2020. Their
    treatment totally reversed the virus. I did another blood test after
    the 6 months long treatment and tested negative to the virus. Amazing
    treatment! This treatment is a breakthrough for all HBV carriers.