June 24, 2021

5 Questions to Ask Ourselves Before Marketing

Susan Reichert

There are lots of questions we can ask ourselves when we get ready to market our books. But today let us look at five.

1.Why would a reader want to read my book?

This is a very important question. Can you list at least three reasons they should want to read your book? If you cannot answer this question, how can they?

2. Who is my audience? Or yet a better question would be, who should read my book.

You see there is a difference in who our audience might be and who should read our book. Think about this carefully.

3. What formats should I offer my book in that would make it easy for people?

There are several . . . paper, audio, digital. Can you think of anymore?

4. Where would I like to sell my books? Obviously, you would want it on and Barnes and Noble . . . but are there other places you would like to sell your book. (Remember who you determined should be your audience and where you would find these people.)

5. How much time, energy and money do I want to invest in marketing this book? Am I in it for the long haul, or am I just willing to do a little?

Marketing is not easy for authors. But it is necessary to get our books out for the people to read.

We must put time in developing a plan for our book and be willing to be flexible to add to what we are already doing to reach more people.

It is a plus if we decide up front what we want our efforts to achieve. Now, can we measure what our results will be? Yes, we can keep up with that, it just takes a little additional effort.

Susan Reichert, author of Between Me and You, God’s Prayer Power and Storms in Life. She has written numerous magazine articles and stories in anthology books. She is a speaker at writing conferences, seminars, and libraries.

She is the founder of Southern Author Services, and Editor of Suite T. Also, the founder of

Collierville Christian Writers Group (CCWriters Group), and founder and co-publisher of Southern Writers Magazine. A national magazine for authors and readers (which is retired now). At the time she was the Editor-in-Chief of Southern Writers Magazine. Reichert has a passion for writing about God in devotionals, prayers, and inspirational works.

She and her husband live in Tennessee. They have four grown daughters with families of their own.

Visit Susan at:

Amazon -

Member of the: DAR; First Families of Mississippi.


  1. Great points to think about before we start marketing our books, Susan!

  2. Thanks Patricia. Marketing is one of those things we have to do. So we might decide to find fun ways to do them.

  3. I was diagnosed as HEPATITIS B carrier in 2013 with fibrosis of the
    liver already present. I started on antiviral medications which
    reduced the viral load initially. After a couple of years the virus
    became resistant. I started on HEPATITIS B Herbal treatment from
    ULTIMATE LIFE CLINIC ( in March, 2020. Their
    treatment totally reversed the virus. I did another blood test after
    the 6 months long treatment and tested negative to the virus. Amazing
    treatment! This treatment is a breakthrough for all HBV carriers.