By Rhonda
Robinson
With
over 4 million blog posts being published daily, understanding and using Search
Engine Optimization (SEO) is critical in finding your target audience. More
importantly, it paves a direct path for readers to your doorstep.
SEO is the stage and setting for you and your reader’s first
date. There are three characters in this relationship: The searcher (your reader),
the robot search engine (“the butler bot”), and you (the writer).
The
searcher wants results. Now. Information on anything and everything she is
looking for immediately. She holds
the power of the internet, literally, in the palm of her hand. She has needs,
and she expects to quickly find the help she’s looking for.
The
search engine wants revenue. It’s design, programming, and purpose is to
generate revenue. Not for you—but for the web properties it serves. Think of it
as a little butler robot serving the searcher relevant and popular answers on a
silver plate. The bots’ goal is to keep searchers on the web properties it owns
as long as possible. This is how it generates revenue.
The
writer wants to be found. Blog posts read. Books sold. You want to be on that
pretty silver tray of offerings to your readers. Whether its traffic to your
website, article, or video content—that’s how your found.
Is your
content discoverable? Can it be found when your readers are not looking for you?
Are you
available? Can you be found when they are
looking specifically for you.
We tend
to think of the internet and search engines as one in the same. We envision
this information highway like our own interstate highways. A more accurate way
to think of the internet is as individual cities, with houses that have their own
addresses.
Pinterest
has its own search engine that seeks to keep visitors on its own property. When
a searcher puts in the keywords to find what she is looking for the bot only searches
Pinterest. The same goes for YouTube.
Google
has paid ads the searcher will always see first. Google’s property, the results
page, dedicates a small portion of each page to the most relevant content in
its own city. That’s where you want your address to show up.
We spend
a lot of time and effort trying to connect with readers on social media. It’s
just as important to show up in the right city, so the bot can serve up your
address to the person searching for you—whether they know they need you or not.
Which search engine should you be
available and discovered on? On Monday 11-18-19 I will explore more SEO ideas in Part Two titled, "SEO
Helps You Write for One and Reach the Multitudes- Part Two."
Rhonda
Robinson is an author, speaker, and marketing coach with EA
Books Publishing. She
has led teams of writers and social media managers to create online viral
content.As
a mother and a grandmother of a growing population of towheads, Rhonda launched
her passion for the next generation into the front lines of the culture war. Her work is known for its
disarming honesty and in-depth analysis. Her commentary has been read on-air by
Rush Limbaugh and referenced by policy institutes. Hundreds of her articles and
columns have been published in traditional newspapers and influential
conservative sites. As a
recovering political junkie, Rhonda restores her barefoot soul writing tucked
in the hills of Tennessee, among the herbs and muddy paw prints. Her new book, FreeFall: Holding on to
Faith When the Unthinkable Strikes is due out Jan. 2020 New Hope
Publishers. Social
Media links: website. www.rhondarobinson.tv
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