By Heather Day Gilbert
Most authors I know are constantly seeking new ways of getting their books into readers' hands. One method of extending reach is to join with other authors to produce a boxed set collection.
Boxed sets might include novels or novellas that are previously published, or they might be all-new offerings published for the first time with the collection. A boxed set can be a collection by a single author, but for the purposes of this post, I'll be referring to multi-author sets.
Sets began trending a couple of years ago. Some benefits of boxed sets are:
-increased exposure to new readers (in particular, readers of other authors in the set)
-group marketing (which can be far more powerful than individual marketing)
-long-term connections made with other authors in the set
-an influx of personal author newsletter signups
But before you jump on-board a boxed set, you need to consider what will be required of you.
Although sets vary, most sets require:
-participation from the ground-up, including input on cover art, set title/theme, release date, and marketing plans
-active participation in marketing (which includes contributing to any ads that are taken out and being involved with any online events or social media pushes)
-an determination to keep deadlines
-a willingness to share ideas and come to a consensus
-a willingness to promote the set instead of your individual book for the duration of the set
It is easy to nod your head to all the above, but when it comes down to putting these steps into practice; it can get tough, especially since sets are typically planned months in advance. Keep in mind that although other writing opportunities might arise during that time, maintaining your commitment to the set is important to its success.
The only way everyone can expect to have good royalties from the set is for each author to participate in marketing, especially since most boxed sets are priced around $0.99-$2.99 to extend their reach, and that is often split between 5-10 authors.
To avoid conflicts, many boxed set authors agree to a contract for the set. You can find a boxed set contract template here in my post on Novel Rocket.
I've been involved in two boxed sets, and I have enjoyed both of them. Yes, they required a lot of marketing, but my readership increased, as did my closeness with authors in the sets.
I would encourage you to keep boxed sets in mind as an effective marketing tool, but also be aware of the obligations that saying "yes" to a boxed set will entail.
HEATHER DAY GILBERT, a Grace Award winning author, is currently part of the Smoke and Mirrors romantic suspense 8-novella collection. You can find this highly rated set on Amazon for only 99 cents! Heather's Viking historical novel, God's Daughter, is an Amazon Norse bestseller. She is also the author of the bestselling A Murder in the Mountains mystery series. Heather also wrote the Indie Publishing Handbook: Four Key Elements for the Self-Publisher. You can find Heather on her Website, Facebook, Twitter, Pinterest, and Goodreads.
Thanks so much for this, Heather. I have wondered about the possibility of a nonfiction boxed set, preferably creative nonfiction. Have you heard of any like that? All the boxed sets seem to be novellas.ReplyDelete