One Good Promotion…Creating Buzz About Your Book

By Susan Reichert, Editor-in-Chief for Southern Writers Magazine

Authors want to know, “When I am ready to launch a new book release, what will my marketing plan be?”

The answer of course is – one that will engage their current readers and be appealing to potential readers.

Let’s face facts though; promoting a new book isn’t easy. It takes time and effort.

We all know an important step is getting the new book out for our readers to see. In order to see it they have to hear about the book.

Marketing and promoting a new book release affects its sales.

While we all wish, there was one way we could use that worked a 100% of the time we know it takes many venues to market the books. We have to make sure we get it to the right audience.

Are their creative ways we can use that will maximize our book release and not spend a fortune doing so? 

Here is one way.

Giveaways.

When you have a new book releasing, get twenty-five books from your publisher and create a giveaway. Here is a sample to use for the giveaway. Be sure and put it on your social media.

“I have 25 copies of my new book (name of book)______________________ (description of book)_________________________ to give away to readers who would like to be the first to read the book which releases on ____________, and share their comments on it. To enter, please fill out this form (link to a form) by date______________ at such and such time.

Then draw the names and notify them they were one of the twenty-five who will receive your book. When you mail the book, be sure you include information as to where they need to share your comment along with the link. It would also be smart to have them email you and share with you their thoughts on your book. Let them know you are interested in what they thought of the book.

This is a good way to launch a book release because it is easy and doesn’t take long to do and you will get some new fans.

We all like to receive gifts, so it is a win-win for the receiver of your book and for you because it starts the buzz about your new book release.