March 19, 2013


By Susan Reichert, Editor-in-Chief

A friend of mine reminded me there are many avenues authors can use to promote the debut of their books. Here are a few suggestions (some of them I know some authors have used). If you haven’t used any of these, think of ways you might could use some of them to benefit your books.

Birth Announcement…Announces birth (release) of your book, picture on the front and the information on the inside. After all, you have birthed the book and I know you are proud of it.

A Coming Out Announcement…a card announcing the coming out of your book and its info.

New Member to the Family Announcement…sharing the addition of a new book to your series.

Use your blog to report or update your readers and fans on the new book you are writing. You could do once a week. You know, the up’s and down’s, in’s and out’s-enough to whet the appetites, building excitement and buzz for the book. Perhaps they can participate by asking you questions. Anytime a reader can ask the author questions you can bet they are going to buy that book when it comes out.

How about “Author’s Night” where you talk about your books or your series…the story behind them. Why you write, how you came to write, all sorts of information. Readers love to know this information. You can then give them a ‘tad’ of info about the new book you are writing. It’s a night to get to know the local author.  You can even call some of your friends who are authors to participate in this with you. The bookstores should love this it brings customers into their store.

There are probably hundreds of things authors could do every month that would promote their books, we just haven’t allowed ourselves time to sit down and make list…but what fun that could be especially if we allowed ourselves to think out of the box!

Have you used any of these I mentioned? Share some you have used.

What others can you think of that might work for authors in promoting their books?


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