As we continue to share Tom Hopkins’ NEADS acronym found in his
book LowProfile Selling, Act like a Lamb…Sell like a Lion, let’s return to the
short explanation of the letters.
N – NOW
E – ENJOY
A – ALTER
D – DECISION
S – SOLUTION
I have used it not only as the fantastic
sales tool Tom intended it to be, but as a problem solving tool as well. Last
week’s blog addressed the first letter N which is for NOW. We
used this step to establish where we are. This week we continue with the second
letter E which is for ENJOY. We will discover what we enjoy.
In marketing we must find what the
customers’ current situation is and then what they like about it. What is it
they like, enjoy or are excited about? We want to know this to be sure our
product has that feature either as a basic part or an option that can be
included. This is one of the easier tasks of marketing when you ask someone, “Tell
me what you enjoy most about your current product?” Usually they will light up
and can’t wait to tell you all the reasons why they love this thing you are
discussing. In sales we call this their “Hot
Button”. This is why they buy. The best part is they have told you this is
why they buy so you aren’t left guessing. We look for what they enjoy and sell
to that.
We too must ask ourselves what we
enjoy about where we are and what we are doing now. Tom Peters said, “Celebrate what you want to
see more of.” What has excited us, what has us looking for more? Celebrate what you have found to be exciting and enjoyable and look
for more of it. Is your “Hot Button” getting
published, blogging or book signings? Maybe it is helping others move forward
with their writing? Know what your “Hot Button”
is and pursue it. Don’t settle for less. Place yourself in a position to enjoy,
be excited and celebrate! The excitement feeds the journey.
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