Linking Up

Susan Reichert

If you are wondering how important it is to link to websites and for them to link to your website you might find this helpful: Companies know how important it is to link to someone else’s site. How do we know this? Because companies are willing to pay us to put their links on our websites. They know how important it is to link to as many places as possible. Why? Simple. You keep seeing that name long enough, and it becomes engrained and you will go check it out and odds are you will probably find something there to buy. That’s why you and I see advertising on TV. Even though most of us are sick of seeing some of those ads, they draw business into those companies.


So why can’t we do that for ourselves as authors? We can, if we will give them a reason to link to our webites. Most of us aren’t sure what that reason is. Mark Walters, SEO Consultant said, “Your website needs to be unique, interesting and engaging, etc.”


Just a note:


I get emails from people who work for companies who want to link their sites to us quite often. But their sites do not offer interesting information for our readers. Even though we are open to linking to things that benefit our readers, we won't link to just anything. As authors that is one of the things we feel important for Suite T.


Your content has to be very good to garner repeat visitors. Check out some of the websites you know about. Look to see what their content is. Is it unique–one of a kind? Is it interesting? What is interesting about it? Just checking out some sites will give you tons of information that will help you with your website. It is time well worth spent.