By Susan Reichert, Editor-in-Chief, Southern Writers Magazine
I am always looking at books on Amazon, Barnes and Noble and the lists the publishers like Baker Publishing, Revel, Kensington, Harper Collins, Bethany and others send me. This helps me keep abreast of what is popular, trending and upcoming.
While looking today I ran across an interesting author and her book and found not only is her book trendy, but so is she. It so happens she is in the United Kingdom. My curiosity got the best of me and I had to check it out. It’s Mrs. Hinch: The Instagram cleaning sensation. Her book releasing this month is Hinch Yourself Happy: All The Best CleaningTips To Shine Your Sink and Soothe Your Soul. Her name is Sophie Hinchcliffe. And so far, she has over 2 million followers. No longer are household chores the enemy. You can check her out here: https://www.instagram.com/mrshinchhome/
This is certainly a great way for her to sell her book and I would imagine there will be more books coming from her. I don’t know when she started building her platform, but she has accomplished building a platform, marketing, promoting and writing. By walking through her site be sure and notice all the things she uses to draw attention to herself, and although her book is on there, it seems she has wrapped it in the pictures.
What resources can you think of that you could use to add to your platform to increase exposure for you and your books?
Today, our author platforms need to be engaging for sure. All the long content wording we’ve been using over the years is losing favor and being replaced with fresh and unique content and making it shorter. The ever-true words of “keep it simple to understand and easy to read” is more important than ever. As you can see from her Instagram site, photos are the craze. They can say more than our words and keep our readers attention longer.
So, do a little spring-cleaning on your platforms, give them a “fresh coat of paint” so to speak; clean-out the cobwebs and update.
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