Tuesday, January 23, 2018
Plug Thy Neighbor
by Gary Fearon, Creative Director, Southern Writers Magazine
The majority of authors are expected to do most, if not all, of their own publicity. So it's a helpful shot in the arm when a fellow author offers their endorsement. When someone says, "So-and-so's new mystery is a page-turner I stayed up all last night to read," that's a convincing testimonial.
We all spend time propping up our platforms, building our branding, and staying savvy with social media. We sometimes forget how easy it is and how good it can feel to use these same resources to promote others.
Every time we post a positive comment on someone's blog, we're not only increasing our own Klout ranking (that is, our online "social impact score") but we're helping that author increase theirs as well. On social networking platforms like Twitter and Facebook, sharing the posts of others offers that same benefit to both parties.
Simply "liking" a comment supports others through our endorsement, too. When scanning both Twitter and Facebook, it's gratifying to be reminded of how readily authors congratulate each other on their every victory, from a new release to a word count commitment realized.
Our own websites can be a medium for marketing our pen mates. Since one of my passions is songwriting, my site (www.garyfearon.com) has a page where I ask songwriters about their music and post the videos of the songs they discuss. Because we all share a love of writing songs, it's a good fit for my site.
Other authors, like our editor Susan Reichert, promote others via a blog format. Since 2014 Susan has posted over 60 interviews with writers at her website https://authorsvisits.com.
And, of course, blogs like the very one you're reading combine regular contributors and guest posters in a collaborative effort in which everyone shares some of the spotlight, resulting in a variety of valuable information which we all benefit from.
"It is literally true that you can succeed best and quickest by helping others to succeed," said Napoleon Hill. Enjoy propping up your publishing pals and reaping the rewards of this literal (and literary) truth.