By Susan Reichert, Editor-in-Chief for Southern Writers Magazine
Unavoidable
for some writers. However, they are a necessary “evil”. A great many authors do
not particularly care for this end of the process. We can understand those
feelings.
An
author friend of mine spent the better part of four months, researching where and
who to send a query (in their genre). As of this writing, they’ve emailed and
mailed out fifty-five query letters. Ten recipients have responded. Four of the
ten have an interest in seeing more. Hard work? Yes. Nevertheless, it does pay
off.
Hearing
this from my friend, I decided to research the best way to write a query letter.
To find out, what works and what doesn’t. Right up front I found out no one, I
mean no one wants a long, drawn out query letter. Brief is the number one
preference. A two and three page query is a no-no.
I
also found out that many authors send a query letter with the first paragraph,
the opening, containing their credentials. These consisted of their education,
publications they were in, title of articles and list of books if published.
While
that is of interest to an editor, it is not the first thing that will get their
attention. When you put this first it sounds like you’re looking for a job with
their company.
Agents
and editors read the first paragraph to see if they would have an interest in your
subject for an article and/or story. They look to see if it would fit their
publication and if it would interest their readers. If it piques their interest,
they will read the rest of the query.
Some
writers already know how to right a proper query; yet there are writers who aren’t
sure of the best way. I hope this information helps them create the query needed
to present themselves in the best light and get their articles/stories
published.
Ten
Query Nuggets:
1.)
Always
put the full name and address of your contact person. Why is that important?
Because if you don’t, odds
are that query may just wind up in file 13.
Where does your name go and
where does the contact person’s name go?
Your name and address goes to
the top of the page, right hand side.
The contact person’s name and
address goes on the left hand side. (If they have a title, use it.)
EX: Jane Doe
1234 Appleway
Heaven, Mind USA
John
Smith, Editor
Star
1 Publishing Company
4567
Push Way
Elevator,
State USA
Note: If emailing your query, you can put
your name and address at the bottom or keep it at the top.
2). Be
sure you are familiar with the magazine before you send an article.
Read their submission guidelines. Read
one of their magazines to get a
flavor of the types of
articles and stories used.
3). Spend
time on your ‘Opening Sentence’ and first paragraph. Why?
Because they are the most important. What you
say, must grab the agent/editors attention. Don’t make the first paragraph
longer than necessary.
4.) In the second paragraph describe the
article with who, what, why, etc.
You want them to know what the
article is about, why the article fits their
publication and will interest their
readers.
5.) The
next paragraph, establish your credibility. List two or three publications
you’ve written articles and/or stories for but don’t include an entire list.
You can list experiences with the subject and your degree if it pertains to
writing. Your job here is to sell them on why you can write this article.
6.) It’s
time to end the query letter. You can let them know how long it will take to
write your article but little else.
7.) End
on a positive note by telling the person you look forward to hearing from them.
If you are mailing a query letter, be sure and stick a self-addressed stamped
envelope in for their convenience to reply. It’s only polite and lets them know
you are expecting to hear from them.
8.) Check
each query letter you write making sure it is correct in spelling and
punctuation.
9) Keep
a list of the name of the editor, magazine and publishing company you sent a
query letter. We also recommend you keep a copy of the query letter you sent.
Then as you get a response, put an x by that person and keep their response.
(This is for future use.)
10)
Remember, this query letter is the first interaction this person will
have with you. You want to make a good impression with a great introduction.
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