By Susan Reichert, Editor-in-Chief, Southern
Writers Magazine
Yes, you can do the
talking or you can hire a person to talk. What am I talking about? Audiobooks.
According to Dianna
Dilworth in her article, Audiobook Sales Up 19.5%, on www.adweek.com/galleycat/audiobooks sales
for audio books are making money. She said, “In 2014 they reached $1.47 billion
in revenue.”
Audio Publishers
Association said Mysteries, Thrillers and Suspense are the most popular genre
followed closely by History, Biography and Memoir and Popular Fiction.
They also say Word of
Mouth reigns supreme. In other words, friends and families we listen to when it
comes to buying audiotapes.
So, what does this mean
for authors? It’s another way to sell our books.
Although most of us
don’t have the knowledge on how to do this, it is something we can learn. If we
don’t want to learn it, then there are companies that can do this for us.
This is definitely an
avenue worth looking into. The best way, read how it’t done. There is plenty of
information for you to Google, bone up, and then if you determine to hire
someone you will know the questions you should be asking.
In addition, I would
talk with authors who have audiobooks. Find out who does there audiobooks. What
systems do they use? Do plenty of research. If you use a company, be sure
and listen to some they’ve done.
Obviously having someone
else do it is going to cost you some money. You will have to decide is it worth
it to you to add another stream of revenue coming from your books.
When I Googled “How to
Create an Audiobook” there were quite a few sites. Here are just a few
for you to check out and research:
And, check out Amazon’s
company:
I do believe this is a
wonderful tool for authors if you can find a way that is cost effective.
So start researching,
see what you can ‘hear’. Good luck.
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