December 27, 2021

Our Life’s Niche

Susan Reichert

Growing up we all are looking for our niche in life. The people we associate with. . . these would be the kids we play with growing up to the people we socialize with as adults. We look for the ones we fit into.

Webster dictionary says Niche is a place, employment, status, or activity for which a person or thing best fits in.

We have all been at functions where we were uncomfortable, we did not fit in. So, we know why it is important to find our niche in life so we will be happy and be able to participate in life and be part of the community.

It is the same with an author’s book. It too has a niche; a place where it will flourish.

For every book there is a specialized segment of the market. It is said that the niche for a book is a very specific, tightly defined, focused audience. The secret for author’s is to find that niche.

So it is with life, people have a niche. Are you in yours?

A new year is upon us, and has we begin to look at our thoughts for the new year and making goals or resolutions, it would be good to look at our niche.

Susan Reichert, author of Listen Close, Between Me and You, God’s Prayer Power and Storms in Life. Published numerous magazine articles and stories in 9 anthology books. Speaker at writing conferences, seminars, and libraries.

She is the founder of Southern Author Services, and Editor of Suite T. She is the retired Editor-in-Chief of Southern Writers Magazine. Reichert has a passion for writing about God in devotionals, prayers, and inspirational works.

She and her husband live in Tennessee. They have four grown daughters with families of their own. Susan is a member of the DAR and a member of the First Families of Mississippi

Visit Susan at:,


  1. After many years, I've found my niche, and I'm living my dream. Thank you, Jesus!

  2. Susan,

    Like Patricia, it took me years of searching until I found my niche as well in publishing. Each of us as writers have to hold on to our dreams and yet persist to look for that right spot and not give up too soon (which I've seen many people do through the years).

    author of Book Proposals That $ell, 21 Secrets To Speed Your Success (Revised Edition)