February 19, 2020

Find Your Unique Social Media Voice

Edie Melson  @EdieMelson

Social Media Director for Southern Writers Suite T

As authors we talk a lot about voice. In fiction, and even non-fiction, it’s defined as that certain something that makes an author unique. In everything—from the rhythm, cadence and flow—to the sentence structure. It conveys the author’s personality and attitude. 

Although many may not realize it, there’s an advantage to developing a voice for your social media presence. If you think about it, it’s something that those most successful social media folks have done.

But with social media, it’s not just the words you choose, but it encompasses the images you use to represent yourself and the topics of the updates you post.

Here’s how to find your unique social media voice:

1. Be yourself. This may seem obvious, but with any new technology, it’s easy to get sidetracked by all the bells and whistles. Don’t over think the hashtags or lingo of any platform.

2. Write like you talk. Try not to use words and phrases on social media that you wouldn’t use in conversation. Of course, there are exceptions, one notable one is LOL! I don’t really use that in conversation, but I do crack jokes and its sort of a shorthand version of that.

3. Consider your community. I don’t necessarily mean your physical neighborhood, but more the people you surround yourself with. What do you talk about? What makes your group unique? What do you stand for?

4. Listen to the conversation around you. What do you have to add without becoming part of the noise? We all approach life from a unique perspective, don’t be afraid to be authentic.

5. Stay consistent. The majority of people out there like to know what to expect. Sure, we all like occasional surprises, but when I walk into McDonalds, I expect certain things. Your social media presence is like that as well. Develop a strong consistent presence and people will respect what you have to say.

6. Be relevant. There are lots of trivial things around, make sure your social media voice isn’t one of them.

7. Use hashtags wisely. Know what the etiquette is for each network you're on. On Twitter, limit yourself to no more than two (or occasionally three) per update. Facebook and Pinterest users prefer they not be used, and on Instagram the convention is fifteen or more.

8. Don't be an egomaniac. To keep your social media from being me focused, follow Edie’s 5 to 1 rule. For every 5 social media updates, only one can be about you.

9 Keep it positive. Let’s face it, nobody likes a whiner. Social media is no different, so keep the tone upbeat and positive.

10. Avoid lecturing and scolding. 
This is another no-no. If you wouldn’t like the tone in person, don’t use it on social media.

11. Make sure your avatar (image) reflects your voice. A lot of times, it's the only visual clue that can reinforce who you are. 

Social media voices can be witty, quirky, encouraging, snarky, playful, educational, and hundreds of other things. Make an effort to develop yours into an accurate representation of you. 


Find Your Unique Social Media Voice  Edie Melson (click to tweet)

Edie Melson is the author of numerous books, including the bestseller Connections: Social Media and Networking Techniques for Writers.

She’s the co-director of the Blue Ridge Mountains Christian Writers Conference, Social Media Director of Southern Writers Magazine and board
Member of the Advanced Writers and Speaker Association. 

Visit Edie on and through social media.


  1. Edie, I enjoyed reading this post, and as always your information helps me to refocus on getting on social media and being myself.

    I think sometimes I am in such a hurry, i forget all the wonderful things you have taught us over the years in Southern Writers Magazine as well as on Suite T.

    I also want to thank you for your book, Connections: Social Media and Networking Techniques for Writers. This read is what I needed to help me and to gain more knowledge on the social media highway.

  2. Edie, Thanks for this post. We can all use help with social media!

    Btw, I looked for your book "Connections...", but didn't see it on Amazon. How can I find it?

    1. Kay here is a direct link to her book:

  3. Great advice! And I need all the help I can get on social media. lol

  4. Thank you, Edie. Excellent tips to handle properly the Social Media.

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