Igniting Your Book Launch – Part III

DiAnn Mills       @diannmills

In our third and final session of the series: Igniting Your Book Launch, we will cover the topics of how to create successful book signings and special events.

Book signing events are an opportunity for the writer to serve:

·        The bookstore owner.

·        The employees.

·        The customers/potential readers.

·        The publisher.

Usually signings are held at bookstores, speaking venues, and in convention type settings. Just about anywhere people shop is an opportunity for a book event. Consider coffee shops, gift stores, craft stores, grocery stores sewing shops, clothing boutiques, and etc. A book signing in a non-bookstore setting means no other book related competition. The goal is to make the signing an event. Be creative and consider your book’s topic and how it can fit into other retail opportunities.

Igniting Your Book Launch (Part 1)

DiAnn Mills @diannmills 

Expect An Adventure

Every great book deserves a successful book launch. The techniques used for igniting the campaign are the writer’s opportunity to shine a light on a new writing project. Let's face it; we writers are excited, passionate about our stories and subject matter. We embrace words, brainstorming sessions, hours to write, and constructive criticism. But there is one aspect of the writer’s life that can shake us to our core—launching a book.

A writer's goal is to place well-written books into the hands and hearts of readers. Entering the world of retail and appealing to readers takes creativity, imagination, and organization. Sometimes courage. The task can appear daunting, yet with the proper steps, the writer can complete the job effectively and efficiently. 

A book launch isn’t a dribble of social media on the day of release, it’s a series of orchestrated steps, and that’s what we’re going to talk about for the next three months: the who, how, what, where, when, and why of a successful book launch. . .