In our third and
final session of the series: Igniting Your Book Launch, we will cover the
topics of how to create successful book signings and special events.
Book signing events are an
opportunity for the writer to serve:
·
The bookstore owner.
·
The employees.
·
The customers/potential
readers.
·
The publisher.
Usually signings are held
at bookstores, speaking venues, and in convention type settings. Just about
anywhere people shop is an opportunity for a book event. Consider coffee shops,
gift stores, craft stores, grocery stores sewing shops, clothing boutiques, and
etc. A book signing in a non-bookstore setting means no other book related competition.
The goal is to make the signing an event. Be creative and consider your book’s
topic and how it can fit into other retail opportunities.
