Market With The Eagles

Susan Reichert

Twenty-five days ago we were all preparing to ring in the new year of 2021. I remember thinking on December 31, had I finished all the steps in my writing plans for 2020. Going through my computer folder for 2020, I found three manuscripts started, each having between 14,000 and 25,000 words. 

Looking over my notes for each manuscript, I could not find reasons for not finishing any of them. Writer's block was not the reason, so what was?

After looking them over, I wondered if it was the marketing part that may have caused me to put them aside.

You see I do not like marketing my own work. Perhaps some of you feel the same way.

Don't get me wrong, I have a marketing background, and can help others with ideas for marketing their books. . .(ot other products) but when it comes to my own, there lies the problem.

When I was a teenager, I was asked if I would like to be in the movies. My answer was no. But if there was a position as director, then yes. I realized at that time, I liked being behind the scenes, not in front of the camera.

Having remembered that, I knew for me to market I would have to think out of the box. 

So beginning now, this latter part of January, I will need to put a plan of marketing together, that is different,  not the norm. But I am not the only one. Many authors are facing this situation because this pandemic  is preventing venues that were used before. . .but is this situation also opening doors of opportunities to invent new ways to market?

I think, for me, I will spend some time in the next few months researching other avenues in the virtual, online, podcast,webinars, and whatever else I can unearth, out-of-the-box!

What about you? Are you willing to spend some time looking at new ways to market your books, to get out of the box, even it it means learning new things? Think about the saying, (have no idea who said it) "I would rather soar with the eagles than peck and scratch around on the ground with the chickens." Don't remember when I heard this but it put a picture in my mind that has lasted.

Perhaps you already have found some new methods to use to market. If you have, we hope you will share with us. As I come up with some possible ways, I will be posting them on this site.

Happy Marketing!

Susan Reichert is the founder of Southern Author Services and Editor of Suite T. Prior to this was the co-publisher and Editor-in-Chief of Southern Writers Magazine, a national magazine for authors and readers.

She is the author of God’s Prayer Power and Storms in Life, numerous magazine articles, and in 9 anthology books. Speaker at writing conferences, seminars, libraries, and President of Collierville Christian Writers Group (CCWriters Group).


Reichert discovered one of her life’s purposes when she began to write. “First, it was short stories as a child and some Saturday afternoons you could find Susan, her sister and friends acting out the stories. “My first novel I wrote, the manuscript was lost in a move. Now I write using a computer.”

Susan lives in Tennessee with her husband. They have four grown daughters with their own families.

You can visit Susan at www.susanlreichert.com; https:susanreichert.blogspot.com; https://www.facebook.com/SusanLeeReichert; https://twitter.com/swmeditor; https://www.linkedin.com/in/susan-reichert-55922a13/;