Duplicates or Originals

By Susan Reichert, Editor-in-Chief

 I read an article about guest posting and writing content and submitting it to different sites on the internet. They were talking about submitting the same thing to different sites. In the course of their writing, I found myself having to reread the first portion. It sounded like they were advocating you write something and use it to send to a variety of sites to post.

There are times you can send the same content to post on numerous places, but you need to recognize when and where that is. The deciding factor for that decision should be based on why you're writing.

What outcome do you want from this exposure?

·         Showing ability and skill of writing

·         Showing writing style

·         Building a following of readers

·         Building  name as a writer

In looking over the different outlets let’s determine if our content should be Original or Duplicate:

·         Guest Blog Post—Original

·         Social Media—Duplicate

·         Magazines—Original (check guidelines-some reprint content already published)

Always think twice about posting a duplicate. You are a writer; words are your product. If you made widgets, you wouldn’t send a used widget to a new customer to get their business. You would send a new widget. Fresh content is always better.

Happy writing.