Edie Melson @EdieMelson
1. Diversify: with all that’s going on in the digital universe we can see the wisdom of not putting all our social media eggs in one basket.
2. Email List: I know in the past I’ve let this one slide. Now that I’ve been reminded that I may not always have access to everyone through social media I’ve become more proactive about building my list.
3. Experiment with Video: We need to be more open about trying new things and new ways to connect. The hottest thing this year is video, particularly Facebook live.
4. Don’t Give Up on Blogging: Now more than ever writers need to build a stable digital foundation. Social media networks no longer qualify as stable. Small changes can hold devastating results if that’s our only audience-building strategy. This means we need a viable website or blog. If we only have a website, it’s hard to get it found because of Search Engine Optimization. That’s why blogging is such an important component.
5. Discover Where Your Audience Hangs Out & Join Them There: So often we make a fundamental mistake when we’re trying to connect with our readers. We expect them to come to us. Instead, we need to find places they hang out and visit them there. What does that mean? It can mean a lot of different things, from Facebook groups, chat rooms, online groups.
6. Look for Opportunities to Guest Post: Along the lines of hanging out where your audience is, look for other sites that have a good following and query about sharing a guest post.
7. Read & Comment on Other Blogs: This is similar to hanging out with your audience. Don't just think of blogs as a place to get or give information. Instead look at them as a gathering place. Interact with the audience, look for new people to connect with and join the conversation.
8. Build the Basics on Multiple Social Media Networks: This is two-part advice. First, don’t just pour all your energy into a single social media network. If it goes down, you’ll be left without an audience. Instead, get comfortable with multiple networks and you’ll be able to weather the changes to come. Second, make sure you have an account on all the major social media networks. You don’t have to be active on all of them. But by having an account, new followers can find you. Here are what I consider the major social media networks: Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn, and if you’re nervous about what’s up next, I recommend signing up for an account on the up-and-coming network MeWe.
9. Stay Calm: It's vital that we don't allow social media changes to throw us into a panic. Some will work out for the best, and others, well, not so much. But as long as we stay flexible, we'll be fine.
10. Take a Break & Practice Balance. In times of stress, it’s easy to get in the I-Just-Need-To-Do-More mindset. When I hit a slump or a stressful time, I set a timer. I monitor how much time I’m spending online and make sure it’s balanced.
These are my tips to take us through the mid-year slump. What would you add to the list? Be sure to leave your suggestions in the comments section below.
Edie Melson is the co-author of the bestseller Social Media for Today’s Writer. She’s the co-director of the Blue Ridge Mountains Christian Writers Conference, and board member of the Advanced Writers and Speakers Association.
Visit Edie at:
Edie Melson, Facebook