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Monday, August 10, 2020

Paying It Forward ~ Part 1

Claire Fullerton





I have a newly released novel titled, Little Tea, but that’s not my focus here on Suite T. My focus is on sharing an incredible experience I had on Facebook because it’s a case in point of what can transpire through the magnanimous efforts of one fellow author during these unusual times.

Those of us who released a book during the pandemic were blindsided as to how to proceed with promotion. In my case, I had a book tour of the South scheduled to promote Little Tea, only to discover each event was canceled. The good news is most of my events were rescheduled virtually, though in many ways, I swam in smaller waters. I stayed tethered to my desk bereft of the gift of personal contact and although I’m not taking the merit out of it, in most ways I preached to a Zoom choir. But an uncanny domino effect ensued that came through the power of connections, and although it’s not a complete surprise, I have Facebook to thank for a great time promoting Little Tea.

My good fortune began with the moderator of a Facebook book group who interviews authors via StreamYard on a nightly basis. I was a guest on her live show and was grateful beyond measure to answer questions about Little Tea. In thanking my hostess profusely, I said, “If there’s anything I can do for you, it would be my great pleasure.”




The first step along the chain of events came when the aforementioned moderator asked me to talk to a debut author she admires, who had questions about the publishing business. I issued the caveat that I’m no expert, but I’ve been in the business long enough to have an opinion. I’ll say here that my policy as an author has always been to pay it forward. Authors work in a common arena, and few of us would get very far were it not for the opportunity to compare notes. And so, I got on the phone with a complete stranger and talked about navigating the book world and am happy to report that by the time we hung up, I’d made a new friend. An hour later, my new friend messaged me via Facebook messaging and invited me to come to her Facebook group page to do an “author takeover.” I said yes before I fully understood the set-up, so, I’ll explain it now that I understand. This debut author had the foresight to create a private book launch group on Facebook. She issued a call-out six months before her book release and created a Facebook “street team” by offering incentives that simply boiled down to the joy of being involved. This street team was gifted with insider information about her debut novel. She gave her private group book swag, played games, and shared pictures pertaining to her life and her book that the general public wasn’t privy to, so by the time her book was released, roughly a thousand readers were ready to shout from the rooftops because suffice it to say, they felt personally tied to the book’s launch.

My invitation to come to her private Facebook group and do an all-day take over essentially sounded like this: “I know of a thousand people who’ve never heard of you, so come on over, I’ll introduce you, and you can post as much about your book as you want to.” 


Part 2 on August 11

Claire Fullerton hails from Memphis, TN. and now lives in Malibu, CA. with her husband and 3 German shepherds. She is the author of 7- time award winner, Mourning Dove, a coming of age, Southern family saga set in 1970's Memphis. Claire is the author of Dancing to an Irish Reel, a 2-time award winner set on the west coast of Ireland, where she once lived. Claire's first novel is a paranormal mystery set in two, time periods titled, A Portal in Time, set in Carmel-by-the-Sea, California. She is a contributor to the book, A Southern Season, with her novella, Through an Autumn Window, set at a Memphis funeral ( because something always goes wrong at a Southern funeral.) Little Tea is Claire's 4th novel. Little Tea is a Faulkner Society William Wisdom Competition finalist, a finalist for the Chanticleer Review's Somerset Awards, and the August selection of the Pulpwood Queens Book Club. She is represented by Julie Gwinn of the Seymour Literary Agency. Visit Claire at

 https://www.clairefullerton.com or at all locations https://linktr.ee/cffullerton

2 comments:

  1. Isn't it amazing how God blesses us when we bless others! So glad for this opportunity for you.

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