Friday, June 22, 2018

Lessons from the Cello to the Writer – Part 1



By Chris Manion


She won’t speak unless I touch her. And lately, I’ve been avoiding touching her. I’m not sure why.

My cello sits in my music room and waits for me. An empty chair faces the music stand where the bow hangs. I abandoned my cello two years ago when I began the labor pains of birthing my first book. I couldn’t do both. The book demanded all my attention and effort. I think real babies are easier to birth than books.

It’s easy to project feelings onto my cello, but she’s too perfect to do anything but wait for me. She’s neither restless nor disappointed. My husband, God love him, simply sits in a chair and thumbs through emails when I’m running late. He makes no comments or sounds, knowing such actions won’t help. God’s like this, too. He waits with eternal patience for me to give him my time. Our readers wait.

My cello won’t speak unless I draw a bow across her beautiful body and make her strings cry out and sing. A writer’s work won’t speak until her fingers touch the keys, record button, or pen.
I think about my cello almost every day. I dust her. I walk past her. My mind dismisses my weak mantra of I’ve-got-to-get-back-to-playing as easily as a child dismisses a mother’s admonition. My commitment to play her hangs like wet laundry on the line, limp.

I think about my writing every day, too. But like thoughts of doing sit-ups after giving birth, unless I actually do some writing, those weak writing muscles will not tone up by themselves.

Until I abandoned my cello, I never understood why many writers complained about not being able to write. I get it now. The longer I stay away from playing my cello, the easier it is to forget the exhilaration of making music.

When I plant myself in the chair and start playing, the wood warms, the strings stretch, and my muscles remember what to do. Vibrations rumble against my chest, music opens in the air and magic begins. Something happens after I sit in my writing chair and begin a few sentences. Fresh words take off in new directions, opening in the air between my heart and mind.

Stay tuned for seven lessons my cello provided to my writing in Part 2.
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Best-selling author Chris Manion is a conference and retreat speaker as well an award-winning catechist. Chris served as a coach and national leader in the direct selling industry for twenty-six years where she built a $20 million sales organization before retiring. Chris’s mission spotlights the oneness of all creation; her writing and talks encourage hearts to awaken to what their souls know but may have forgotten. Chris blogs at www.PuttingontheNew.com and www.ChrisManion.com/blog. God’s Patient Pursuit of My Soul can be found at Amazon www.tinyurl.com/GodisPatient, Barnes & Noble, and www.Redemption-Press.com/shop. Social Media links: ht http:www.twitter.com/chrismanionbook



Thursday, June 21, 2018

Authors You Can Survive and Thrive After a Bad Review



By Annette Cole Mastron, Communications Director for Southern Writers Magazine


I start by saying, I knew better. I advise authors not to post anything on their social media that could be perceived as controversial. Honestly, I didn’t think my post last Friday morning on Facebook was controversial, but in this current atmosphere of rudeness, some “friends” felt a need and their right to express their opinion and correct my viewpoint. My post didn’t ask for others’ opinions. It was merely a sharing of a news article with my thoughts.  

After deleting the original post I posted this, “Sooo, this morning, I made the mistake of voicing my feelings on a news story and after numerous comments escalating to being called names, I deleted the post and the increasingly attacking comments. Facebook is not a venue to share thoughts without being attacked for voicing one’s opinion. Put a fork
🍴in me, I’m done. What happened to respecting everyone’s opinion?” 

The post I deleted was only up for 48 minutes. The post above garnered over 84 supportive comments. I decided to turn my experience into a lesson for all authors. I sure learned something. 

Hear me again, keep your social media about your writing and your book. Think sales, sales and more sales. 

Fact. We live in a currently rude culture. As an author, you have to expect negative comments on your book. People love hiding behind their computers, giving their unfiltered opinions on the various venues social media provides. I recently had an author ask me if I had left a mediocre rating just because the reviewer’s online name had my first name. I assured the author it wasn’t me. As a staff member of Southern Writers Magazine, we are forbidden to review books. It’s unfortunate the author had suffered angst jumping to the wrong conclusion that I (someone who had been a beta reader of his book) might have left a mediocre Amazon review. Authors we have to know, gone are the days of “don’t say anything, unless you have something nice to say.” 

Reviews are subjective to how a person’s day is going. Sounds simple,- but it’s true. Was someone rude to them and they happened up on your book? Lucky you. Their review has nothing to do with YOU and everything to do with THEM. It makes them feel in control of their day and powerful with no consequences because they are hiding in cyberspace. I’ve often wondered when someone has left a bad review after they hit the send button if there is a rush of endorphins or if they feel any remorse in what they did to another person’s day. As an author taking anything but a glowing review to heart can be debilitating and can take its toll by you not wanting to write again. It hurts your heart and bruises your ego. You can’t let the “trolls” get you down. 

Bible Study teacher, Jennifer Rothschild, blogged Monday about seeing “something good in bad situations you’ve gotta look beyond your circumstance. You’ve gotta look through the 4:8 filter!” She was referring to Biblical scripture of  Philippians 4:8 says, “Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.” Jennifer goes on to say, “We can all spy something “good” or “lovely” or “true” by applying some 4:8 to whatever we face. We may not be able to remove the bad, but when we apply some 4:8, we will renew our minds. Everything changes when we decide to dwell on only what meets the 4:8 standard.”

In Danny Wallace book, F You Very Much, Understanding the Culture of Rudeness-and What We Can Do About It, quotes Dr. Amir Erez an expert in positivity and positive thinking. Erez says, “One of the reasons rudeness is so devastating is that it affects cognition. When people encounter rudeness they can’t think in the same way. We know now that it affects working memory. It’s used in reasoning, in decision making and in determining our behavior. That’s the part of the process where everything is happening. Planning, goal management, memory—pretty much everything is dependent on working memory.”

Authors need to try to ignore and resist lingering over reviews that are less than faltering. Develop a “lovable thick skin.” What do I mean by that? Tune out the voices outside of you. Put your ego, hurt by bad reviews, in the closet under the sweaters you never wear. You know those ugly Christmas sweaters. Bury that ego. Remember for some people it’s hard to find the good when they aren’t looking for it.

The only thing you need to think about is loving the voices that help you write your current writing project or start a new one. Stay on target for your next book and your career as an author. Does your work meet the 4:8 standard? Put things in perspective.  You’re living your dream, writing. 

I’m taking a big chance by asking this question. What do you think?


Wednesday, June 20, 2018

Method Writing-Live to Write, Not Write to Live



By Kena Sosa


It’s time to break the mold, writers. In the age of instant gratification, readers are no longer opening a book to only learn a version of events they may not ever experience, but to discover things they may experience one day on their own. We must live more so that our writing is spicy, breathes and grows. We must stop hiding behind that laptop, the spiral notebook and the safety of our own thoughts. Actors use method acting by absorbing, becoming and living their characters. It’s time we did the same.

Be a D.I.Y. enthusiast and do it yourself. If there is something you want to write about, do it first. If you are writing about a police officer, sign up for a free Citizen’s Police Academy. If you are writing about a scuba diver, sign up for a course. If your character is a paleontologist, sign up for a dig. Observe everyone and feel their reality. Live the life you want to write about.

People watch. Study people that influence your characters, not to copy them but to see how they work, how do those similar to your characters interact with others? What do they say and do? Interview people about their characteristics and jobs to get an insider’s perspective. You’ll need to assure them you are not writing about them, but are using the information only to build a more realistic character. If your interviewee is willing, try having an impromptu conversation with them about part of your plot or an event you’d like to write about. If you have mapped out some dialogue, ask them to do a read through like actors with a script. Get their perspective on the events and speech used. What would they say or do in that situation? If they aren’t up for it, have the conversation with your imaginary friend, yourself! Everyone talks to themselves in the car, so why not make it productive?

Method act like actors do. Leave your house and pretend to be your character. What places would they visit? What would they do? Be that character for a day and see how people react to you. If need be, conduct a social experiment. If you said you were lost, which people would stop to help you? Learn about others outside of your social circle through real interaction and observation.

If possible, find ways to travel on the cheap to the settings of your stories. Not all of your stories can be about the same place, can they? When you travel, settle down and try to identify with the locals.

Leave that comfort zone behind. I’m living it up developing my next story, not suffering writer’s block. Before you know it, all that stimulation, those new and invigorating wild thoughts, secrets, skills and passions will be ready to pour from your lips to the paper.
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School librarian by day and writer by night, Kena Sosa adores words. She also loves playing the drums. She earned her bachelor’s degree from Our Lady of the Lake University and her master’s degree in bilingual education from Southern Methodist University. Her first children’s book, Rey Antonio and Rey Feo, was born of the celebration of her childhood in San Antonio. Her second book, Kindertransport: A Child’s Journey, is about the escape of children on the Kindertransport train just before the outbreak of World War II. Kena Sosa has lived in Japan and Mexico, but sharing stories with her two sons and other eager readers has been her favorite adventure yet!

Tuesday, June 19, 2018

8 Things Writers Can Learn from Mary Poppins



By Gary Fearon


Richard M. Sherman and his brother Robert B. Sherman may not be household names, but the story songs they wrote are beloved worldwide via Walt Disney films and parks, including what they considered their crowning glory, Mary Poppins. Along with their Oscar-winning score, the Shermans were key players in developing the story structure.

Last Tuesday, June 12th, was Richard M. Sherman's 90th birthday. In his honor, here are eight things all writers can learn from the prolific songwriting team Walt himself affectionately referred to as "the boys".

COMBINE USEABLE IDEAS
There are eight books in the Mary Poppins series. Scenes and concepts from different books were brought together to create a storyline for the classic 1964 screenplay. Are there any ideas you've  put aside that could find a new home in your latest work?

FIND THE REAL STORY
The magical English nanny had many colorful adventures, but Richard & Robert determined that these episodes had no character arcs and weren't enough to carry a story. They convinced Disney that Mary's employers should be distracted parents who rediscover the joy of childhood along with their children. Once a moral was chosen, the adventures took on a common purpose.

COME UP WITH A NEW TWIST
For Mary's signature song, the Shermans wanted to give her a clever proverb, like "An apple a day..." or "A stitch in time..."  The end result ("A spoonful of sugar helps the medicine go down") was inspired by Robert's young son, whose school had administered a polio vaccine placed on sugar cubes for easier consumption. You never know what phrase you write could become an instant classic.

SECONDARY CHARACTERS ARE PEOPLE TOO
In the books, Bert was only a minor character, a street artist known as The Match Man. He has much more prominence in the film, and his role as a chimney sweep was borrowed from a different character in the P.L. Travers series. Bert was given a presence and personality strong enough to be a companion for Mary Poppins. His equally charismatic signature song, "Chim Chim Chiree", won the 1965 Oscar for Best Original Song.

PICK THE RIGHT TIME PERIOD
The Shermans moved the story from the depression-era 1930s to the more hopeful turn of the century. Setting the story in 1910 London also allowed them to develop one character into a suffragette. Speaking of whom...

RISE TO THE CHALLENGE
Actress Glynnis Johns thought she had been cast to get the title role of Mary Poppins, only to learn that Julie Andrews had already been enlisted to play the title role. Walt appeased her by assuring her that the Shermans had written an especially great song just for her to sing. In truth, it wasn't even a thought up to that point. But Richard and Robert picked up the gauntlet and delivered a big and brassy number to give her lesser character a chance to shine.

SAVE SOME THINGS FOR A RAINY DAY
The Shermans wrote 32 songs for possible inclusion in Mary Poppins, but only 14 were used when Walt declared the rest "unnecessary" for the story. Some were repurposed in later Disney features including Bedknobs and Broomsticks and The Jungle Book.

CLOSE THE DOOR
The Sherman brothers avoided distractions like the plague. When it was time to write, they shut out the world around them to concentrate on the project at hand. 

In everything they wrote, Richard and Robert believed that story always comes first. By adopting that same focus, we can give our writing a little extra magic that is practically perfect in every way.

Monday, June 18, 2018

Creating a Bestseller with Amazon AMS Ads



By  Jerry Dawson


I finally have success! After watching my novels languish in the Amazon jungle near the 1.5 million mark, I finally have a bestseller on my hands. How did I accomplish that? With Amazon’s AMS ads.

The reviews for my earlier books were all great, averaging 4.4 stars, but they never sold well. I had experimented with giveaways and advertising on Facebook and Amazon with varying success but nothing that brought me consistent sales at any level.

I released my new book, Meteor, with a good cover, a compelling tag line, and a determination to work with AMS ads until I figured them out.

Alien meets Jurassic Park in this fast-paced science fiction thriller. “Scary as hell.” “Bone-chillingly frightening.” That headline beside my book cover showing a meteor about to crash into the Earth has proven to attract clicks very well when I can get Amazon to put it in front of readers.

I took me six months of experimenting to break the code. To fully understand AMS ads is a lofty and ever-evolving goal, but working with one subset is easily within anyone’s capabilities.
Sponsored Product ads require only a daily budget, a list of keywords, and a bid amount for each keyword.

I recommend starting conservatively until your book cover and ad copy prove themselves. Set your daily budget around $10. My experience has been that Amazon won’t even spend one dollar of it. It’s only there in case your ad happens to take off, which is very unlikely at first.

For keywords, use book titles, author and character names, and other words that represent your genre. Don’t worry about representing your specific book. Your goal is to attract readers in your genre. A mystery writer’s list might include In Cold Blood, The Big Sleep, Raymond Chandler, Sue Grafton, Sam Spade, Sherlock Holmes, mystery, crime fiction, suspect, etc. Be sure to include plenty of mid-level authors and titles, because they will provide impressions at lower bids than bestsellers. (An impression is the appearance of your ad on an Amazon viewer’s screen.)

Start your bids at 10 cents for each keyword. Check it daily to see if you get at least 500-1000 impressions per day Give it a week, and if your impressions are still under 500 per day (3500 per week) create a new ad with a bid of 15 or 20 cents for each keyword. Experiment with new ad copy or keywords if you want, but keep your older ads running. Keep raising your bid weekly until you get at least 500 impressions per day on your ad. Depending on your genre, you may have to raise it to as high as 40 cents, but I believe that ads in most genres will have good impressions at 20 to 30 cents.

Now it’s up to your book page on Amazon to close the sale.

Ideally, you should get about one click for every 1000 impressions, and about one sale for every 10 clicks. If your results are not in that range, then you may need to improve your book cover, ad copy, and book description.

Meteor is now ranked under 4000 in the Kindle store, it sits on the bestseller list in four categories, and my sales grow every day. By promoting your book with AMS ads, you should be able to accomplish the same.
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Jerry Dawson owes my writing career to a bad back. After decades of dealing with increasing scoliosis and arthritis, my lower back finally collapsed during Christmas week 2016. Surgery has repaired my back, but I am left with physical restrictions that prohibit me from returning to the work that I used to do. So in the tradition of turning lemons into lemonade, I have turned my writing hobby into my profession. My first novel, A Better Way, echoes my discontent to play by the rules, so with that in mind, I am not sticking to novels within only one genre. I am working on adventures, thrillers, sci-fi, and combinations thereof. I have one series, Sam ’n’ Patty’s Adventures, and my other books are stand-alones. Links: https://jerrydawsonbooks.com https://www.amazon.com/Jerry-Dawson/e/B06Y13PM2N  https://www.facebook.com/jerrydawsonbooks

Friday, June 15, 2018

Why Keeping a Book Marketing Log is a Smart Move



By Harriet Hodgson


Some authors are natural sales people. I’m not. In fact, just saying the word marketing sends shivers down my spine. My generation was taught be quiet, not to brag, and book marketing seems like bragging. I shared this thought with my publisher, and her reply was swift. “You’re not bragging,” she declared firmly. “You’re stating facts.”

Publishers’ marketing budgets seem to be shrinking. Most publishers, whether they are traditional, on demand, independent, or hybrid, ask authors to help with marketing. It’s expected. If you are totally self-published, marketing can be a huge hurdle, one too high to vault. What does book marketing involve? How should you go about it?

Despite the shivers, I vowed to give marketing my intense, ongoing attention. I read marketing articles, books, and observed other authors in action. Several months into 2017 I started keeping a marketing log. After the year ended I began a new log. When I read the entries in my old log, the pluses of log-keeping became evident. A book marketing log can also help you. 

Daily tracking is the most obvious benefit. As the months passed, my log became a marketing motivator. When I noticed the entries were becoming shorter, I increased my efforts, and set a goal of one marketing step per day. I’ve been a freelance writer for 38 years, so I have a strong author platform. However, if you’re new to writing, a log may help you begin or beef up an author platform.

Log entries may reveal gaps that need to be filled. For example, my entries showed daily posts on Twitter and Facebook, but few on other social media. I remedied this quickly. A book marketing log may also serve as proof of your efforts. Best of all, the log helps you build name recognition—or branding. Entries very, yet some themes emerge:

·       Names to remember (publishing company owner, content editor, copy editor, etc.)
·       Contact information for these people
·       Running total of Twitter followers
·       Twitter readers in different countries
·       Growing number of readers
·       Plans you have set in motion
·       The actions you took on these plans
·       Follow-up comments on these plans
·       Comments you’ve posted on Internet articles
·       Submissions for book awards
·       Marketing expenses

Like a diary, a log is a daily record, but that’s where the similarity ends. Book marketing log entries are short, words and phrases, not sentences of paragraphs. Long entries are better suited for journaling. Write just enough so you understand your entry months later. Although you may list some fees, don’t turn your log into a budget or tax document. These should be separate files.

A January entry in my 2018 log says I had a one-hour conference with my publisher. Later entries show I followed her marketing tips. Another January entry says I appeared on a radio talk show. A February entry says I was asked to write an article for a prestigious medical clinic. Later entries say I ordered two book trailers and was featured in a magazine.

Two April entries made me smile. One says I arranged a book launch at the local senior center for my 36th book, So, You’re Raising Your Grandkids! The other says I have more than 4,000 Twitter followers, an accomplishment for a marketing klutz like me. Reaching this number has taken months, yet I reached it, and the number is shooting up.

I’m not a marketing klutz anymore. Thanks in part to my log, I’m smarter, faster, and more confident about book marketing. Keeping a log may do the same for you and I hope you’ll consider the idea. 

Yes, entries take time, but only a couple of minutes. Keeping a book marketing log can boost self-esteem and become a way of cheering for yourself. So cheer away and start your log today!
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Harriet Hodgson has been a freelancer for 38 years, is the author of thousands of articles, and 36 books. In addition to writing for print media, she writes for three websites. Hodgson has appeared on more than 185 radio talk shows and dozens of television stations, including CNN. A popular speaker, she has given presentations at public health, Alzheimer’s, bereavement, and caregiving conferences. Her work is cited in Who’s Who of American Women, Contemporary Authors, and other directories. Hodgson lives in Rochester, Minnesota with her husband John. Visit www.harriethodgson.com for more information about this busy wife, grandmother, caregiver, and author. Social Media: https://twitter.com/healthmn1 https://www.facebook.com/public/Harriet-Hodgson  https://amazon.com/Family-Caregivers-Guide-Harriet-Hodgson/



Thursday, June 14, 2018

The Appreciation of Marketing – by Rob Eagar



Shared by Doyne Phillips, Managing Editor for Southern Writers Magazine


Rob Eagar has been a friend of Southern Writers Magazine since our early days. I felt the information here was so important that I asked Rob if he would allow me to share it with our readers on this post.

"Hi Doyne, Yes, please encourage all of your writers to visit my website, join my e-newsletter, and download the 3 free e-books that I’m giving away at: http://www.startawildfire.com/free-ebooks  Best, Rob Eagar Wildfire Marketing, Learn How Books Become Bestsellers
The Appreciation of Marketing
One of the secrets to great marketing is the power of appreciation. I don't mean the idea of giving thanks. Instead, I mean the power of creating appreciating assets that increase in value over time.

In everyday life, your house may be an appreciating asset. It's worth more today than last year. If your retirement account grows in value, it's an appreciating asset. You may also own a piece of land or a collectible item that becomes more valuable over time. Investing in appreciating assets is essential because they increase your financial strength for the future.

In marketing, it's also essential to build appreciating assets. However, you have to make sure you understand the difference between appreciating and depreciating assets. For example, Facebook is a depreciating asset because it costs more do business on their platform than it did two years ago. Your advertising budget is also a depreciating asset, because you have to keep buying new ads on a constant basis. Getting interviewed on Good Morning America is a great marketing appearance, but the value of being on TV depreciates over time.

In contrast, there are specific marketing assets you should always build, because they consistently appreciate in value when used correctly. My top recommendations include:

Examples of Appreciating Marketing Assets
·        Email list: A constantly growing email list puts you in a position of strength to reach more people and grow sales than you did last year.
·        Website: An effective website helps close more sales with less effort as people around the world visit you online.
·        Joint venture partners: Individuals who help promote your products to their audience are invaluable appreciating assets, because they expand your reach and credibility for free.
·        Notable endorsements: Getting testimonials from famous people can deliver lasting authority and word of mouth
·        Published books: Publishing a book can be an appreciating asset that remains in the marketplace for decades, increasing your credibility, exposure, and income.

How many of these five assets do you own? Examine your marketing in the same way you judge your financial holdings. Are you building appreciating or depreciating assets?

Cars are known to rapidly depreciate and lose value over time. Investing in speculative real estate or Ponzi schemes can wipe out your entire fortune. Don't make a similar mistake by investing too much in marketing assets that decrease in value.

Put most of your time and resources into developing marketing assets that compound over time. When you read my newsletter this time next year, you'll be in an even better position than you are today.

Thanks to Rob for allowing us to share with you.

I hope each of you will take advantage of Rob’s excellent information and valuable free offer.