By
W. Terry Whalin
Within
the publishing community, who you know
is almost as important as what you know.
Yes, it is important to pitch an excellent book proposal or manuscript to the
right publisher. As an editor and an author, I also understand people buy
(books or manuscripts) from people they know, like and trust. How can you know more publishing people? From my
years in publishing, one of the challenges is keeping track of the moving
people.
Years
ago, one of my six-figure book deals was cancelled because my New York editor
had changed companies. My book was orphaned or without an editor directly
responsible for my project. It taught me the importance of having a champion
within the publishing house for each book.
How
does a new author with no connections, begin to get connected to publishing
people? Everyone can use a social network which has over 562 million users: LinkedIn.
This network is primarily business related and publishing is a business. To get
connected, you need to take several actions:
1.
Rework
your LinkedIn profile to show your activity in publishing. Do you write for
magazines? Have you published books? Or possibly you have some other explicit
publishing role such as leading a local writer’s group. If you have these types
of qualifications, then add them to your LinkedIn profile.
2.
Begin
to send connection requests to different people in publishing. These people
could be book editors, literary agents, magazine editors, authors and many
other roles. In some cases you will want to send them a little personalized
message with your invitation. In other cases, you simply send out the generic
invitation that you want to connect with the person.
For
many years, I received LinkedIn invitations and ignored them. I had very few
connections on LinkedIn and was not connected. Then I began to look at the
background of the person and for most people, I accepted their invitation to
connect. My number of connections increased and my public profile says the
common “over 500 connections.” The real number of my LinkedIn connections, as
of this writing, is over 6,700. These connections are varied with many
different roles (mostly within publishing) Here’s the critical reason you want
to be connected: when I need to reach someone that I’ve not emailed or called
in a long-time, I check their LinkedIn contact information.
While
there is a lot of movement within the publishing community, when they change
positions or companies or physical location, everyone takes their LinkedIn
account with them. This account belongs to the individual and is a way to
consistently keep up and reach them.
LinkedIn
has a lot of other functions as well but being connected and maintaining those
connections is one of the basics and best reasons to consistently use this
network.
W.Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine
editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written
more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. To help writers
catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21
Secrets To Speed Your Success. Check out his free Ebook, Straight Talk From the Editor. His website is
located at: www.terrywhalin.com. Connect with
Terry on Twitter, Facebook and LinkedIn.