HOW TO MARKET TO YOUR AUDIENCE?

By Susan Reichert, Editor-in-Chief for Southern Writers Magazine 

Sometimes we writers have a difficult time writing the content to market our books to our audience. 

Not knowing what our audience needs to hear and or read in our marketing content means we are just throwing words out into the market hoping somehow people will won’t to read what we’ve written. That approach is kind of like throwing spaghetti at a wall and seeing what sticks.

Writing a particular genre means we need to market to an audience that likes to read that genre. The genre an author writes in determines most of the time who they gear their marketing to. In other words, you marketing content will be focused on your particular audience.

Example: If you write cozy mysteries you don’t market to thriller audiences.

If you’ve been writing for a while you have probably heard from some of the people who read your books, what they liked about the books. They tell you what grabbed their attention, and what it meant to them. You can see a lot of this on reviews you get. These things are clues. You can build those into your marketing content and it gives you the key words you need to touch your audience, a better understanding of who your audience is, how to approach them,  and interest them enough into buying your book.

If you are on social media one of the things authors can do is ask questions. For instance you could ask your followers this question, which will lead to more questions. Do you like romantic comedy novels? What do you like about them? If you don’t like them can you tell me why? What would need to change where you would enjoy reading romantic comedy? Do you read books on your computer, eBooks or do you like to buy the printed copy?

The more questions you can get people to answer the more information you gain to help you in your marketing and in identifying your audience better. As people we like to interact with others, if we didn’t, there wouldn’t be many people on Facebook or the other social Medias.

You can do the same thing with your blog. The more information you gather the better your marketing efforts will pay off.