February 28, 2017

Magic––We Wish!

By Susan Reichert, Editor-in-Chief for Southern Writers Magazine 

Don’t you wish there were a magic way you could get more readers?

I imagine many authors wish that were possible. But in truth, it isn’t. There is no magic way to get more readers.

Authors have to work to get readers; they come a few at a time.  So what is required? You have to create a relationship, with the relationship––build a bond. It’s like building a house. It takes time.

How do you build a bond? You have to care. How do you get people to like you? Dale Carnegie wrote a book that helps you do that with personal and business relationships.   He gave numerous reminders how to nurture relationship and make the other person feel appreciated which creates the bond.

In 1934, Leon Shimkin, an American businessman who helped build Simon & Schuster into a major publishing company, attended one of Dale Carnegie’s 14 – week courses. He was so impressed with the information Dale Carnegie was giving Mr. Shimkin persuaded Dale Carnegie to let a stenographer take notes from the course to be revised for publication.
Thus, his book How To Win Friends and Influence People was born.

The information in this book can also help authors increase the sale of their books and develop a strong reader base as well as show how to make friends quicker and easier. After all, that is what your reader should be to you, a friend. It shows how to nurture relationships and make people feel appreciated. How to be a better promoter of oneself, abilities and this you can carry over to your books. Helps you be a better speaker and conversationalist. These are a few of the things I found that help an author.

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