By Liz DeJesus
So…you’ve written a book. More than that, you’ve gone through the proper steps to get it published! Congratulations! Once the moment of euphoria wears off you’ll start to wonder…what now? If you’re anything like me you’ve looked up every bookstore within driving distance, called them and scheduled a book signing.
Here are a few useful tips for your big day.
1. Wear something nice. If you’re a lady, wear a dress or a blouse and pants. If you are a gentleman, a nice shirt, jeans and a blazer will do the trick. Also, wear comfy shoes.
2. Smile. You want to seem friendly and approachable.
3. Invest in plastic holders. You want people to be able to see the cover of your book from a few feet away.
4. Practice your pitch. If someone asks you what your book is about you need to have something ready immediately.
5. Make eye contact.
6. Chat with people. Ask them what kind of books they like to read.
7. Be yourself! If you’re a smart, funny, quirky person then be that. Unless you can be a unicorn…
8. Be prepared for anything. I’m notoriously prepared for any worst-case scenario. I have a first aid kit, Advil, pepto bismol, lunch, water, crackers, sunscreen, and an extra dress packed among my stuff. The last thing you want is for your zipper to break right before a book signing and no way to fix it. And yes, this has happened to me.
9. Talk to people about why you write. Share tips on writing. Talk about some of your favorite books and what inspired you to write your book.
10. Freebies! Everyone loves getting something for free, whether its candy, stickers, bookmarks, etc. That’s the best way to start a conversation with people as they walk by your table.
11. Decorate your table and have a theme in mind. For example, for my Frost Series, I have many fairy tale themed items.
12. Have fun!
1. Don’t yell at people. Seriously, I’ve seen this happen.
2. Don’t spend the entire time trying to sell your book. Engage with people. Ask them what brings them to the bookstore. Ask them what kind of books they like to read. No one likes the desperate salesman.
3. Don’t over-decorate your table. People need to see your book.
4. Don’t be nervous. Relax, have fun.
5. Don’t write another book while you’re sitting at the table. You’re not a writer on display as though you’re in some strange zoo. You’ll give people the impression that you don’t want to be bothered while you’re ‘working’. Save the writing for home.
6. Don’t frown. No one wants to talk to someone who looks like they’re having the worst day ever.
7. Don’t spend all your time on your phone.
8. Don’t forget to promote your event! That means create flyers, postcards and advertise the event on Facebook and twitter. Be sure to let everyone know.
Liz DeJesus was born on the tiny island of Puerto Rico. She is a novelist, freelance writer, writing coach and a poet. She has been writing for as long as she was capable of holding a pen. She is the author of the novel Nina (Blu Phi'er Publishing, October 2007), The Jackets (Arte Publico Press, March 2011) First Frost (Re-realeased through Indie Gypsy Summer 2015), Glass Frost (Re-released through Indie Gypsy Summer 2015), Shattered Frost (Indie Gypsy, Summer 2015) and Morgan (Indie Gypsy, July 2014). Her work has also appeared in Night Gypsy:Journey Into Darkness (Indie Gypsy, October 2012), Twice Upon a Time (Bearded Scribe Press, Winter 2015) and Someone Wicked (Smart Rhino Publications, Winter 2013). Her articles have been featured in Southern Writers Magazine. Liz is currently working on a new novel and a comic book series titled Zombie Ever After (Emerald Star Comics). Liz’s Social Media Links are: http://www.lizdejesus.com/ https://www.facebook.com/lizdejesus http://liz-dejesus.livejournal.com/ https://twitter.com/Liz_DeJesus23
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