By Ane Mulligan
This past September, I took a marketing course at the ACFW
conference. Presented by three multi-published Southern authors, Janice
Thompson, Kathleen Y'Barbo, and Anita Higman, the class taught me a lot about
marketing. But the one idea that really struck a chord within me was creating a
tribe. The people in a writer's tribe are those who love their stories and help
promote their work.
Okay, but the conference took place less than two weeks
after the release of my debut novel, Chapel Springs Revival, so while I came home with terrific ideas, I wasn't ready
to put any in place. I mean, doesn't one actually need fans to have a tribe?
When reviews began to come in, I was thrilled at the
response to Chapel Springs Revival.
People responded to my whacked sense of humor and my characters. They loved
them! I gained a few fans. Amazing. One sent me a photo he made that I've
framed.
Excuse me while I bask for a moment.
I decided to go ahead and put into place what I'd learned
from the conference. I formed a private Facebook group, naming it after the
bakery in my novel, Dee's 'n' Doughs,
where everyone gathers in Chapel Springs. I invited those who followed my blog
tour and loved the characters. They help promote my book and future books. For
that, they get sneak peeks at the next book in the series, special offers, and the
chance to help name people and other things.
I uploaded a file with the names and roles of the characters
in the series. Those who joined Dee's 'n'
Doughs have taken on the persona of one of the characters and they interact
as such. They're having a crazy lot of fun. In some of the dialogue between
these "characters," I've picked up new ideas for another book in the
series.
When someone mentioned a new item for the bakery, I got the
idea to have everyone submit recipes as their character, and I'm putting together
a small Chapel Springs Community Church cookbook. Some have added hilarious
side notes to the recipes that come straight from Chapel Springs Revival.
If anyone has read Chapel Springs Revival and would like to join Dee's
'n' Doughs, go to https://www.facebook.com/groups/DeesnDoughs/
and click join. We've left the light on for you, and I'll approve your
membership.
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While a large, floppy straw hat is
her favorite, bestselling novelist Ane Mulligan has worn many: hairdresser,
legislative affairs director (that's a fancy name for a lobbyist), drama
director, playwright, humor columnist, and novelist. Her lifetime experience
provides a plethora of fodder for her Southern-fried fiction. She firmly
believes coffee and chocolate are two of the four major food groups. President
of the award-winning literary site, Novel Rocket, Ane resides in Suwanee, GA,
with her artist husband, her chef son, and two dogs of Biblical proportion. You
can find Ane on her Southern-fried
Fiction website, Google+,
Facebook, Goodreads, Twitter, and Pinterest.
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