Tuesday, October 27, 2015

Who Me, Talk?


By Susan Reichert, Editor-in-Chief, Southern Writers Magazine


Yes, you can do the talking or you can hire a person to talk. What am I talking about? Audiobooks.

According to Dianna Dilworth in her article, Audiobook Sales Up 19.5%, on www.adweek.com/galleycat/audiobooks sales for audio books are making money. She said, “In 2014 they reached $1.47 billion in revenue.”

Audio Publishers Association said Mysteries, Thrillers and Suspense are the most popular genre followed closely by History, Biography and Memoir and Popular Fiction.
They also say Word of Mouth reigns supreme. In other words, friends and families we listen to when it comes to buying audiotapes.

So, what does this mean for authors?  It’s another way to sell our books.

Although most of us don’t have the knowledge on how to do this, it is something we can learn. If we don’t want to learn it, then there are companies that can do this for us.
This is definitely an avenue worth looking into. The best way, read how it’t done. There is plenty of information for you to Google, bone up, and then if you determine to hire someone you will know the questions you should be asking.

In addition, I would talk with authors who have audiobooks. Find out who does there audiobooks. What systems do they use?  Do plenty of research. If you use a company, be sure and listen to some they’ve done.

Obviously having someone else do it is going to cost you some money. You will have to decide is it worth it to you to add another stream of revenue coming from your books.

When I Googled “How to Create an Audiobook” there were quite a few sites.  Here are just a few for you to check out and research:

And, check out Amazon’s company:

I do believe this is a wonderful tool for authors if you can find a way that is cost effective.

So start researching, see what you can ‘hear’. Good luck.



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