By Susan Reichert, Editor-in-Chief, Southern Writers Magazine
Okay, let’s face it; we have no control over Google, Facebook, Twitter, LinkedIn or any Social Media. Yes, I know that sometimes we feel like we are at their mercy. We work hard trying to learn how to function on these venues especially when we are marketing our new books and just when we think we have learned how to generate people viewing our sites, reading our content and seeing the new books–BAM! They pull the program, change it or give us new rules to use it.
In their defense, they do believe they are probably making things better for their users. However, this is difficult for us to understand since we don’t know what we can do, or if we can replace it. We feel like we were dumped and left out in the cold. Questions bombard us, wanting to know what we will do now. What will we use to get the word out?
I’m sure you know by now, Google terminated their Authorship program. Google used this to rank content according to the authority of the person who created the information.
We all put in a lot of time and energy on the venues we use…..but quite honestly, that is just doing business and using what is available to us. We must remember that change is not necessarily a bad thing. We just have to move on and look for another venue that will be good to use to get the word out.
I doubt if Google will leave us in the lurch. I am sure they will show us other ways to use their programs that will benefit us in our endeavors. So will the other Medias. After all, they do want us to use their venues.
My point? Don’t panic. Just readjust your thinking and look for other ways that will benefit you even more. Continue to be alert to new opportunities that come along. Some will last a long time, others will fall by the way side. The secret is to use what you have at your fingertips to the best of your ability to get the word out about your book. Another secret is never put your eggs in one basket.
This is why it is important for authors to make sure they have many venues to get their name out so people will recognize their name. The more someone reads your name or sees your name the more important they will think you are as an author. They will start looking for your books. Just make sure you are getting the name of your book out too along with your name.